December is here, and the New Year is on the horizon. We are well into a busy holiday season. Expect online shopping to be stronger than ever this year. While this can be an exciting time with record sales or donations, it is important to remember that the new year is...
It's time! The holiday season is upon us. As you know, spending and donations increase significantly during the holiday season, presenting huge opportunities for small businesses and nonprofits. To help maximize your results during the holiday season, start engaging...
The quick answer is yes, Google My Business is good for SEO, especially for local business. If you know how to use it right, you can get more clients and grow your business in a smart way. Let’s take a quick overview of what it is and how to use it. What is Google My...
In the past couple of days, I've been given a few questions about Google My Business. More specifically, how to make your GMB listing as optimized as possible. Since the answers are so extensive and thorough, I've decided to answer these queries in a blog post instead...
In just 3 years Google My Business has grown to touch over 1 billion consumers every month. That's a lot of traffic! So what is Google My Business and why should you care? Google My Business (GMB) gives people a place to add or claim their business on the web. This...
It's not too early to plan for the holiday season Have you started to plan for the holidays? It may feel early, but on average it takes six to eight touches before a prospect takes action. Set yourself up for a successful holiday season by nurturing your relationships...
Some of the most effective and memorable emails are those that begin with, "This is a message from..." followed by an individual's name. The realization that it was a personal email can significantly boost engagement, as people feel more connected to the sender. But...
In the first post of this series on email marketing, I shared that your email's content has a direct impact on conversions. Even with a great offer and compelling subject line, you won't get very far if your copy isn't well written. Here’s 10 tips to consider when...
There is no single answer to this question that works for every business. Objectives should be crafted according to the nature of your products and services, the ideal customer profile that you are targeting, and your business goals. Consider these examples of email...
Email is still one of the most effective marketing strategies. It helps you drive sales, generate leads, and boost your reputation as an industry expert. When it's done right, email has a higher ROI than many other online marketing tactics. Whether you're sending out...
Ways to Come up with New Content Ideas for your Blog One of the biggest problems many bloggers face when it comes to new content is figuring out what kind of posts to write. After you've written a batch of quality articles, you can't just continue creating variations...
Holiday Season Already? With September being a week away, now is the time to start planning for the holiday season. Many of your biggest competitors have started generating buzz around the holidays. You have all of the tools you need to connect with your audience and...
Why do I need a content marketing outline? According to Content Marketing Institute, the term content marketing is defined as "a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and...
As with most things in business, establishing priorities is critical to success. This includes your content marketing. When you identify your priorities and know what you want to achieve, creating content is so much easier. What are YOUR content marketing priorities?...
5 Canva questions answered I teach a lot of webinars and seminars. And I always learn something new, even as the instructor. Lately I’ve been hosting a lot of Canva sessions. Today I’m sharing answers to a few questions I recently received. Q: Canva has presentations?...