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March 2021 content planner is here

March 2021 content planner is here

Do you need to do a little spring cleaning and get your list segmented? Maybe your business is off to a slower start than you envisioned in 2021? Whatever your situation  might be, you can use some of the themes and holidays in this infographic to give your marketing...

February 2021 content planner is here

February 2021 content planner is here

February is time to spread the love, and we aren't just talking about Valentine's Day. Check out these suggestions to help build relationships with your customers and make someone else's day. 

Creating content your audience can relate to

Creating content your audience can relate to

Why it's important to understand our client's painpoints Creating content that your audience relates to is critical for capturing that elusive "engagement" that we all desire. Performing the Avatar Study is a critical step in identifying our ideal client avatar's...

Where are my clients?

Where are my clients?

Where are my ideal clients spending time online? Ah yes, the million dollar question. No, seriously. Knowing where your ideal client is spending time online can definitely equal dollars! Now that you have identified three avatars, the next step is to do a little more...

What is an Avatar Study?

What is an Avatar Study?

What is an Avatar Study? Now that we’ve dipped our toe into the “Avatar water” it’s time to wade in a bit further. Let’s talk about an Avatar Study. Taking some time to really get to know our ideal client is an investment that is worth its weight in gold. When we...

What is an Ideal Client Avatar? And why do I need one?

What is an Ideal Client Avatar? And why do I need one?

What is an Ideal Client Avatar? Avatar. I’m not referring to the blue creature from the animated Disney® movie. I’m talking about your Target Market. Your Marketing Persona. Your Target Audience. The person/people you want to be your client/customer! Join us for a...

January 2021 content planner is here

January 2021 content planner is here

While 2020 was a year of challenges, many business owners learned about the benefits of flexibility and pivoting. Take that momentum and apply some of the lessons learned and get 2021 started off right by setting goals and working to make them a reality. Here's a...

Your December content planner is here

Your December content planner is here

We are well into a busy 2020 holiday season. Expect online shopping to be stronger than ever this year. While this can be an exciting time with record sales or donations, it is important to remember that 2021 is right around the corner. Now is the time to...

Your September 2020 Content Planner is here

Your September 2020 Content Planner is here

Now is the time to start planning for the holiday season. Many of your biggest competitors have started generating buzz around the holidays. Constant Contact provides you all of the tools you need to connect with your audience and deliver content and offers that will...

Tomato sandwiches and brand loyalty

Tomato sandwiches and brand loyalty

Dukes or Hellmans? Whether it's a juicy tomato sandwich or homemande potato salad, one thing I know for sure is if you're from the South, you swear by Duke's mayo. I know some people who would rather do without than use Hellmans. And don't even get them started on...

Your May 2020 Content Planner is here!

Your May 2020 Content Planner is here!

Who can believe it’s May already? The year is flying by so quickly. We’ve created this Marketing and Holiday Content Planner Guide to help you get inspired and stay organized. How do I communicate with my audience in these times? ...

Your Email Marketing Questions Answered

Your Email Marketing Questions Answered

I teach a lot of email marketing seminars. A LOT. Over the years, I’ve presented email marketing to 1000’s of small business owners, marketers, and organizations. Some of the students are familiar with email marketing, and some...

How To Use Pinterest For Business

How To Use Pinterest For Business

Often, the first thing that I hear from business owners when I mention leveraging Pinterest for business is that they simply cannot add one more social media marketing platform to their current efforts. And then I tell them that they should reconsider, because...