Reviews. Recommendations. Testimonials. Are you monitoring your online reputation? Do you know what’s being said about your business? I’m sure you’ve heard the phrase “people do business with and refer business to people they know, like and trust.” And while it might sound old, worn out or overused, truer words have never been spoken. Monitoring your online reputation is vital. Let me explain. It’s crucial to monitor all the online directories and review sites where people

I was recently asked, “what does a social media manager really do?” Here’s my answer. I’ve been in the industry for 11 years, and let me say it’s changed drastically over that time! I remember the days when a large majority of our Facebook audience saw most of the organic content we posted. Tweets were limited to 140 characters, and LinkedIn was a job-finding site. We too have changed with the times. We no longer

December is here and it’s one of the busiest months for small businesses! It can be a bit overwhelming to juggle your online marketing alongside your personal gatherings during the holiday season, but you’ve got this and you’ve got us! So let’s finish 2019 strong. If you don’t already have a holiday marketing plan underway, this is your last chance to check out Constant Contact’s Holiday HQ for last-minute resources for all your online marketing needs this

Use this list of holidays, month-long themes, and stats to inspire your November email and social media marketing campaigns.

If you’re looking to end the summer season with a bang, here are some ideas to make your business a hot spot in August.