Often, the first thing that I hear from business owners when I mention leveraging Pinterest for business is that they simply cannot add one more social media marketing platform to their current efforts. And then I tell them that they should reconsider, because Pinterest is not a social media site, but rather, the third largest search engine in the world (behind Google and YouTube) that drives 5% of all referral traffic across the internet.  It

Let’s increase our social media presence and engagement! Announcing the April 2020 version of  #30DaysofSocial! This 30-day challenge comes with prompts and ideas for you to use. We start April 1, 2020, so put your thinking cap on and get ready to ramp up your visibility and have some fun while you’re at it! I can’t wait to see your content creations. Join the Facebook group, share your posts, and get some extra engagement on

Reviews. Recommendations. Testimonials. Are you monitoring your online reputation? Do you know what’s being said about your business? I’m sure you’ve heard the phrase “people do business with and refer business to people they know, like and trust.” And while it might sound old, worn out or overused, truer words have never been spoken. Monitoring your online reputation is vital. Let me explain. It’s crucial to monitor all the online directories and review sites where people

I was recently asked, “what does a social media manager really do?” Here’s my answer. I’ve been in the industry for 11 years, and let me say it’s changed drastically over that time! I remember the days when a large majority of our Facebook audience saw most of the organic content we posted. Tweets were limited to 140 characters, and LinkedIn was a job-finding site. We too have changed with the times. We no longer

December is here and it’s one of the busiest months for small businesses! It can be a bit overwhelming to juggle your online marketing alongside your personal gatherings during the holiday season, but you’ve got this and you’ve got us! So let’s finish 2019 strong. If you don’t already have a holiday marketing plan underway, this is your last chance to check out Constant Contact’s Holiday HQ for last-minute resources for all your online marketing needs this