There is no single answer to this question that works for every business. Objectives should be crafted according to the nature of your products and services, the ideal customer profile that you are targeting, and your business goals. Consider these examples of email...
Email is still one of the most effective marketing strategies. It helps you drive sales, generate leads, and boost your reputation as an industry expert. When it's done right, email has a higher ROI than many other online marketing tactics. Whether you're sending out...
Ways to Come up with New Content Ideas for your Blog One of the biggest problems many bloggers face when it comes to new content is figuring out what kind of posts to write. After you've written a batch of quality articles, you can't just continue creating variations...
Holiday Season Already? With September being a week away, now is the time to start planning for the holiday season. Many of your biggest competitors have started generating buzz around the holidays. You have all of the tools you need to connect with your audience and...
Why do I need a content marketing outline? According to Content Marketing Institute, the term content marketing is defined as "a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and...
As with most things in business, establishing priorities is critical to success. This includes your content marketing. When you identify your priorities and know what you want to achieve, creating content is so much easier. What are YOUR content marketing priorities?...
5 Canva questions answered I teach a lot of webinars and seminars. And I always learn something new, even as the instructor. Lately I’ve been hosting a lot of Canva sessions. Today I’m sharing answers to a few questions I recently received. Q: Canva has presentations?...
Here’s eight more of our favorite content creation tools. Google analytics. Use this free tool from Google to learn more about audience behavior on your website. You can see at a glance where your website visitors spend time and use that as a guide to know what...
With August now upon us, we enter into the last month of summer. This may be the last chance to take advantage of the beautiful outdoor weather before Fall. If you’re looking for ideas on how to end the summer season with a bang, these tips should help make your...
Here’s eight of our favorite tools for content creation, in no particular order. Canva. Of course! As an early adopter of Canva, we’ve been telling marketers about it for years. Canva is a very user friendly graphic design tool for creators who desire to make custom...
Do you need to do a little spring cleaning and get your list segmented? Maybe your business is off to a slower start than you envisioned in 2021? Whatever your situation might be, you can use some of the themes and holidays in this infographic to give your marketing...
February is time to spread the love, and we aren't just talking about Valentine's Day. Check out these suggestions to help build relationships with your customers and make someone else's day.
Why it's important to understand our client's painpoints Creating content that your audience relates to is critical for capturing that elusive "engagement" that we all desire. Performing the Avatar Study is a critical step in identifying our ideal client avatar's...
Where are my ideal clients spending time online? Ah yes, the million dollar question. No, seriously. Knowing where your ideal client is spending time online can definitely equal dollars! Now that you have identified three avatars, the next step is to do a little more...
What is an Avatar Study? Now that we’ve dipped our toe into the “Avatar water” it’s time to wade in a bit further. Let’s talk about an Avatar Study. Taking some time to really get to know our ideal client is an investment that is worth its weight in gold. When we...