Where are my ideal clients spending time online? Ah yes, the million dollar question. No, seriously. Knowing where your ideal client is spending time online can definitely equal dollars! Now that you have identified three avatars, the next step is to do a little more...
What is an Avatar Study? Now that we’ve dipped our toe into the “Avatar water” it’s time to wade in a bit further. Let’s talk about an Avatar Study. Taking some time to really get to know our ideal client is an investment that is worth its weight in gold. When we...
What is an Ideal Client Avatar? Avatar. I’m not referring to the blue creature from the animated Disney® movie. I’m talking about your Target Market. Your Marketing Persona. Your Target Audience. The person/people you want to be your client/customer! Join us for a...
While 2020 was a year of challenges, many business owners learned about the benefits of flexibility and pivoting. Take that momentum and apply some of the lessons learned and get 2021 started off right by setting goals and working to make them a reality. Here's a...
We are well into a busy 2020 holiday season. Expect online shopping to be stronger than ever this year. While this can be an exciting time with record sales or donations, it is important to remember that 2021 is right around the corner. Now is the time to...
Now is the time to start planning for the holiday season. Many of your biggest competitors have started generating buzz around the holidays. Constant Contact provides you all of the tools you need to connect with your audience and deliver content and offers that will...
Dukes or Hellmans? Whether it's a juicy tomato sandwich or homemande potato salad, one thing I know for sure is if you're from the South, you swear by Duke's mayo. I know some people who would rather do without than use Hellmans. And don't even get them started on...
Who can believe it’s May already? The year is flying by so quickly. We’ve created this Marketing and Holiday Content Planner Guide to help you get inspired and stay organized. How do I communicate with my audience in these times? ...
I teach a lot of email marketing seminars. A LOT. Over the years, I’ve presented email marketing to 1000’s of small business owners, marketers, and organizations. Some of the students are familiar with email marketing, and some...
Often, the first thing that I hear from business owners when I mention leveraging Pinterest for business is that they simply cannot add one more social media marketing platform to their current efforts. And then I tell them that they should reconsider, because...
Let's increase our social media presence and engagement! Announcing the April 2020 version of #30DaysofSocial! This 30-day challenge comes with prompts and ideas for you to use. We start April 1, 2020, so put your thinking...
Reviews. Recommendations. Testimonials. Are you monitoring your online reputation? Do you know what’s being said about your business? I'm sure you've heard the phrase "people do business with and refer business to people they...
I was recently asked, "what does a social media manager really do?" Here's my answer. I've been in the industry for 11 years, and let me say it's changed drastically over that time! I remember the days when a large majority of our Facebook audience saw most of the...