I’m so happy to announce that I’ll be speaking at the nation’s BEST nonprofit communications conference – Create Good! The conference is returning for its fifth year to Durham, N.C., to inspire practical learning with fun, creativity and energy. Mark your calendars for May 9-10.  I can’t wait to go, and you don’t want to miss a second of it! This is the premier event for nonprofit communicators to network, learn from the leading professionals

April’s showers are gone and now it’s time for your business to bloom. Whether you want to grow your list, your sales, or your visibility in the community, the content below can help you plant the seed for a great month in May! Content Ideas for May Mother’s Day Sale – Mother’s day is a can’t miss holiday. Make sure to email your audience when this day is approaching, and remind them of everything their

I teach lots of digital marketing classes and workshops, and Email Marketing is one of my most popular sessions. And without fail, this question is asked at every Email Marketing class I present. So today, I’m going to share with you my best advice on how often to email your subscribers! Keep in mind, this article is meant to address regular email communication, not sales funnels or sequences. Consistency is key There are several factors

As we enter into the second half of the year, July is a perfect time to reflect and reinforce existing relationships, as well as think about how we can grow in the days to come. What’s your plan to prevent existing customer relationships from melting away in the summer sun? What about a strategy to bring the heat against your competition and gain more customers? Whether your focus is to engage your existing audience, grow

It’s important that a business’s information appears—and appears correctly— when people search online. Research shows that 80% of consumers used a search engine when looking for information about local businesses.1 And, businesses that are online grow 40% faster and are twice as likely to create jobs.2 This brief tutorial explains the importance of creating or claiming your local business listing using Google My Business–a free tool for your business! Once a business listing has been verified, you