In my Building a Brand workshop, we dive deep into what a brand actually is, and my students are often surprised at the outcome. If I had to choose ONE concept to focus on when it comes to branding, it would be emotion. What does your ideal client think or feel when they experience your brand, whether that’s your business name or product/service?
Blog
Your December 2023 Content Ideas Are Here!
Hey there! December is almost here, and we’ve got your back with some content topics and examples to help you get started with your December 2023 content plan.
Email unsubscribes and gardening … the lesson we didn’t know we needed
While the idea of your garden magically weeding itself may sound appealing (because who really enjoys weeding?) it's just not the case in reality. But when it comes to the "garden of email marketing," email unsubscribes act as the natural pruning process, ensuring a...
Your November 2023 Content Ideas Are Here!
November 2023 content ideas are here, and we’ve got you covered with several events that you can build your content around.
Elevate Your Small Business with Our Proven Expertise
Unlock Your Business's Full Potential Are you a small business owner looking to unlock your company's full potential? Look no further than partnering with our exceptional team! At Melanie & co, we pride ourselves on delivering outstanding results that...
Your October 2023 Content Ideas Are Here!
October 2023 content ideas are here, and we’ve got you covered with several events that you can build your content around.
Prioritize Your Content Marketing for Success
In the realm of business, setting priorities is key to achieving success, and this principle extends to content marketing. Let’s explore how to establish your content marketing priorities and leverage them to support your business goals.
Refresh Mode ON: Giving Your Email Marketing Strategy Some TLC
As we dive in to this “Back to Business” season, let’s give our email marketing strategies some TLC. From crafting compelling content to embracing automation, let’s revitalize our approach and make every email count.
Your September 2023 Content Ideas Are Here!
September is coming up, and we’ve got some fresh content ideas for you to FALL for. 🍁 So grab your favorite beverage and let’s dive in!
Your August 2023 Content Ideas Are Here!
August 2023 is just around the corner and it’s time to gear up for an exciting month of fresh content! Here are some ideas to help you get started.
Celebrating 10 years as a Constant Contact Certified Partner
FOR IMMEDIATE RELEASE Melanie Diehl Named a Constant Contact Certified Partner Raleigh, NC marketing expert to help small businesses and nonprofitsachieve meaningful marketing results MELANIE DIEHL, RALEIGH, NC — June 26, 2023 – Melanie Diehl, President of Melanie...
Your July 2023 Content Ideas Are Here!
It's time to get that July content ready, and we've got you covered with some ideas that are sure to make your audience go "ooooh!" and "aaaah!" 🧨✨Find this information helpful? Please share!
Celebrating Small Business Week: How to Use Social Media to Support Your Small Business
One of my favorite weeks of the year is here -- National Small Business Week! It's the perfect time to celebrate the contributions of small businesses to our economy and communities. As a small business owner, I know that marketing your business is critical for...
Your May 2023 Content Ideas Are Here!
Can you believe May is almost here?! 🌸 That means it's time to get your social media content planned, and we've got you covered with some amazing content ideas for the upcoming month.Monthly Themes Small Business Month Mental Health Awareness Month Skin Cancer...
Your March 2023 content planner is here
March 2023 is just around the corner and it's time to start thinking about new and exciting content to engage your audience. Use this infographic to help you get started! As a Constant Contact partner for nearly 10 years, we believe in the product and the...