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How often should I email my list?

How often should I email my list?

I teach lots of digital marketing classes and workshops, and Email Marketing is one of my most popular sessions. And without fail, this question is asked at every Email Marketing class I present. So today, I'm going to share with you my best advice on how often to...

July 2018 Content Planner

July 2018 Content Planner

As we enter into the second half of the year, July is a perfect time to reflect and reinforce existing relationships, as well as think about how we can grow in the days to come. What’s your plan to prevent existing customer relationships from melting away in the...

Google My Business listing: why and how!

Google My Business listing: why and how!

It’s important that a business’s information appears—and appears correctly— when people search online. Research shows that 80% of consumers used a search engine when looking for information about local businesses.1 And, businesses that are online grow 40% faster and...

For entrepreneurs, it’s always about family

For entrepreneurs, it’s always about family

Over the past 9+ years, I've met with countless business owners and entrepreneurs. We've had many conversations about marketing and networking and successful business strategies and making money. The list goes on. But there's one thing I've found in common with every....

Make Networking Work For You

Make Networking Work For You

If you have ever felt that the time spent networking was wasted I submit that it is not the activity itself with the problem. Rather it is your intent and/or your event. What was your intent in attending the last networking event that frustrated you? Sometimes you...

Social Media Image Sizes Cheat Sheet

Social Media Image Sizes Cheat Sheet

What size do I make my image for social media? With the social media sites constantly making updates, there can be a lot of confusion over the ideal size to create images and photos. Here’s a brief rundown of some critical social media photo sizes. A simple, accurate...

Word of the Year

Word of the Year

Why Chose a WORD? Choosing a WORD as inspiration for your year can provide incredible insight and direction. Your WORD can be anything that resonates with you.  It’s not necessarily a to-do list, but it can provide encouragement and serve as a reminder. Since your...

Google and Your Business

Google and Your Business

As a public speaker for Google’s Get Your Business Online (GYBO) program, my mission is to teach as many business owners as possible about the free (and low-cost) Google tools and products that are available to them. Here's a quick look at just a few of these Google...

[Infographic] July 2017 Marketing and Holiday Planning

[Infographic] July 2017 Marketing and Holiday Planning

Is your marketing heating up for the summer? If the next few months are your business’s busy season, you’re probably already gearing up for a flood of new customers coming through your doors. How can you get your new customers to stay loyal all year long? Repeat...

[Infographic] June 2017 Marketing and Holiday Planning

[Infographic] June 2017 Marketing and Holiday Planning

It’s hard to believe that we’re almost halfway through 2017! June is the perfect time of year to review your first few months of business and see where you need to make adjustments in the second half of the year. If you aren’t hitting your numbers the way you’d like,...

4 Tools You Need to Create an Email and Social Media Marketing Calendar

4 Tools You Need to Create an Email and Social Media Marketing Calendar

It’s a common problem with email marketing and social media marketing: You know you need to send regular emails and post to your business’ social networks, but it’s hard to make time for it and you’re always struggling with what to say to your customers. Before you...

Get to know your customers day

Get to know your customers day

Customers. Clients. Patrons. Supporters. Members. Donors. The lifeblood of a successful business or organization is made of this group of consumers who believe in your product or service or cause. For without them, we are merely spinning our wheels. We all understand...