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30 Day Social Media Challenge

30 Day Social Media Challenge

Let's increase our social media presence and engagement! Announcing the April 2020 version of  #30DaysofSocial! This 30-day challenge comes with prompts and ideas for you to use. We start April 1, 2020, so put your thinking...

What are they saying?

What are they saying?

Reviews. Recommendations. Testimonials. Are you monitoring your online reputation? Do you know what’s being said about your business? I'm sure you've heard the phrase "people do business with and refer business to people they...

What does a social media manager do?

What does a social media manager do?

I was recently asked, "what does a social media manager really do?" Here's my answer. I've been in the industry for 11 years, and let me say it's changed drastically over that time! I remember the days when a large majority of our Facebook audience saw most of the...

[Infographic] December 2019 Content Planner

[Infographic] December 2019 Content Planner

December is here and it’s one of the busiest months for small businesses! It can be a bit overwhelming to juggle your online marketing alongside your personal gatherings during the holiday season, but you’ve got this and you’ve got us! So let’s finish 2019 strong. If...

A day in the life of a social media manager

A day in the life of a social media manager

It's not as glamorous as some may think. It’s not all “playing on Facebook and Instagram” and posting selfies and food pictures. A typical day consists of strategy creation, client calls, and developing KPIs. We curate content, create content, schedule and monitor...

[Infographic] July 2019 Marketing and Holiday Planning

[Infographic] July 2019 Marketing and Holiday Planning

Summer is here! Beat the heat with this cool infographic of marketing ideas for July. Themes, content ideas, holidays, and more! Make the most of your marketing planning for July. Join our Facebookgroup to get all the latest news on social media marketing, email...

Nonprofit Communicators – Join Me and Be Inspired to Create Good !

Nonprofit Communicators – Join Me and Be Inspired to Create Good !

I’m so happy to announce that I’ll be speaking at the nation’s BEST nonprofit communications conference – Create Good! The conference is returning for its fifth year to Durham, N.C., to inspire practical learning with fun, creativity and energy. Mark your calendars...

May 2019 Content Themes & Holidays

May 2019 Content Themes & Holidays

April’s showers are gone and now it’s time for your business to bloom. Whether you want to grow your list, your sales, or your visibility in the community, the content below can help you plant the seed for a great month in May! Content Ideas for May Mother’s Day Sale...

How often should I email my list?

How often should I email my list?

I teach lots of digital marketing classes and workshops, and Email Marketing is one of my most popular sessions. And without fail, this question is asked at every Email Marketing class I present. So today, I'm going to share with you my best advice on how often to...

July 2018 Content Planner

July 2018 Content Planner

As we enter into the second half of the year, July is a perfect time to reflect and reinforce existing relationships, as well as think about how we can grow in the days to come. What’s your plan to prevent existing customer relationships from melting away in the...

Google My Business listing: why and how!

Google My Business listing: why and how!

It’s important that a business’s information appears—and appears correctly— when people search online. Research shows that 80% of consumers used a search engine when looking for information about local businesses.1 And, businesses that are online grow 40% faster and...

For entrepreneurs, it’s always about family

For entrepreneurs, it’s always about family

Over the past 9+ years, I've met with countless business owners and entrepreneurs. We've had many conversations about marketing and networking and successful business strategies and making money. The list goes on. But there's one thing I've found in common with every....

Make Networking Work For You

Make Networking Work For You

If you have ever felt that the time spent networking was wasted I submit that it is not the activity itself with the problem. Rather it is your intent and/or your event. What was your intent in attending the last networking event that frustrated you? Sometimes you...