Facebook Marketing for your Small Business

Learn the latest strategies for using Facebook to market your business: what’s new and why it’s important; the difference between a Facebook profile, a page, business manager and ads manager. Learn the difference between Facebook ads and boosted posts, and about groups and bots. Pre-req: Facebook personal profile AND Facebook business page. REGISTER HERE

Canva: Advanced Design Skills

In this training, digital marketing expert Melanie Diehl takes a deeper dive into the advanced capabilities of Canva. The session includes hands-on design time and screen-sharing for feedback. PRE-REQUISITES: Canva account and working knowledge of Canva. Having a Canva Pro (paid subscription) account is highly recommended. REGISTER HERE

Harnessing the Power of Instagram

With over 500 million monthly active users on Instagram, your business has the potential to reach, engage, and build a massive community on Instagram. But where do you start? Join us for this seminar where we will cover how to build your Instagram brand, the ins and outs of Instagram, hashtags. Bring your device and…

Email Marketing: a crash course (PRIVATE EVENT)

THIS IS A PRIVATE EVENT.  TO SCHEDULE YOUR OWN PRIVATE TRAINING WITH MELANIE DIEHL, CLICK THE BUTTON BELOW. email marketing : : a crash course is a session where you will learn tips, techniques, and strategies to guide you through the tools and features for basic email marketing in Constant Contact. It’s great for beginners…

Email Markeing: a crash course

email marketing : : a crash course is a session where you will learn tips, techniques, and strategies to guide you through the tools and features for basic email marketing in Constant Contact. It’s great for beginners who want to learn how to start creating email marketing campaigns for their business or for email marketers…

Canva: Design Basics

Canva is a powerful, free design tool that you can use to create professional graphics, short videos, and print materials. Join this session to learn how to set up and use Canva, how to create eye-catching images using this software, and how to use other powerful features of this fantastic and user-friendly tool. This hybrid…

Get Your Local Business on Google Search & Maps

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish. In…

Google Analytics, pt. 1

Having a website is important for your small business and for your marketing activities. Understanding what’s working – and not working – on your site is even more important. In this session, you’ll learn how to install Google Analytics (a free and powerful tool) on your WordPress site, what to measure and how to set…

Canva: Advanced Design Skills

In this training, digital marketing expert Melanie Diehl takes a deeper dive into the advanced capabilities of Canva. The session includes hands-on design time and screen-sharing for feedback. PRE-REQUISITES: Canva account and working knowledge of Canva. Having a Canva Pro (paid subscription) account is highly recommended. Audience: Intermediate to Advanced. REGISTER HERE

Google Tools for Business

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In this session, we discuss several of the free and low-cost Google products for work and how they can help you in marketing your business. We’ll discuss using Google Alerts, Google Trends and YouTube for social media and email marketing, Google Docs and Google Drive (including some great tips and shortcuts), and additional resources including…

Building Your Brand

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Your brand is not just a logo. It’s the customer’s overall perception of your business. Small businesses often are competing against big brands with devoted customers and unlimited marketing budgets. It’s important to find ways to stand out with a solid brand-building process of your own. In this seminar, you will learn how to create…

What Are They Saying About Your Business Online?

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Google Reviews. BBB. LinkedIn Recommendations. TripAdvisor. Yelp. Facebook Reviews . . . and so many more online directories where a local business can be reviewed. Do YOU know what THEY are saying about your business? Did you know that 52% of consumers report that positive customer reviews make them more likely to use a local…