Workshops and Seminars

For a complete list of upcoming workshops, please visit our calendar.

Digital Marketing Blueprint Course 

Length: 1.5 hours/session | Audience: Beginner to Intermediate

In a world where digital marketing reigns, the rules seem to constantly fluctuate. Small business owners need resources they can rely on that are easy to manage while maintaining all the other aspects of running a business. This 6-part course provides small business owners with a blueprint, or framework, that will give them the knowledge and tools they need to successfully market their business in today’s online world. 

Creating a Digital Marketing Blueprint for Your Business

Before launching any marketing campaign it’s important to know what your business needs and why you need it. Not all businesses need to be on all platforms. Learn about the basics that will get your business started online and best practices for implementing additional platforms, or if you even need them!

Identifying your Target Market

Not everyone is your potential customer or client. In this session, we discuss how to identify your target market (aka Avatar) and how to create messages that they connect with and how to reach them where they are.

Websites and Point of Sale Systems for your Business.

Your website is the one piece of the internet you actually own. There are multiple options for creating a website, from a single landing page to a multiple page site with customer access and shopping carts and more. How will you make online selling easy? In this session, learn from a panel of experts about websites and POS systems and determine what’s best for your small business.

Email Marketing for your Small Business

Email marketing has a 90% deliverability rate and an average of 38x ROI. Done right, it can really drive sales and brand awareness for your small business. This seminar will help you avoid common mistakes and maximize your emails for powerful impact!

Facebook Marketing for your Small Business

Learn the latest strategies for using Facebook to market your business: what’s new and why it’s important; the difference between a Facebook profile, a page, business manager and ads manager. Learn the difference between Facebook ads and boosted posts, and about groups and bots. Pre-req: Facebook personal profile AND Facebook business page. 

Harnessing the Power of Instagram

With over 500 million monthly active users on Instagram, your business has the potential to reach, engage, and build a massive community on Instagram. But where do you start? Join us for this seminar where we will cover how to build your Instagram brand, the ins and outs of Instagram, hashtags. Bring your device and be ready for some hands-on time to practice what you learn in class. Pre-req: Instagram account

Social Media Power Hour Series

Length: 1.5 hour/session  | Audience: Beginner

In this 4-part series, you’ll leave with ideas and strategies to leverage four of the top social media platforms that will help you get your business online. 

  • The Science of Facebook: you DON’T have to pay to play! Learn the latest strategies for using Facebook to market your business: what’s new and why it’s important; the difference between a Facebook profile, a page, business manager and ads manager. Learn how to leverage groups, events and much more.
  • All about Instagram: stories and hashtags and reels, oh my! Building your brand and selling on Instagram does not need to be a mystery! Pictures are worth a thousand words . . . and they sell! Join us for a workshop designed to help move followers from inspiration to making purchasing decisions instantaneously. This session will cover building your brand, creating buzz, Instagram influencers, hashtags, a business toolkit and the ins and outs for businesses. Bring your device for some hands-on activity!
  • Learn to love LinkedIn: so much more than a job site! LinkedIn is famous for connecting professionals all over the world. Many people associate it with finding new positions and advancing one’s career, but LinkedIn can also be a valuable space for expanding the network for many types of businesses. In this seminar, you will learn how to effectively use LinkedIn to market yourself and your business.
  • The Power of Pinterest: it’s not just crafts and recipes! Pinterest is no longer just a crafts and recipes site. It’s a visual search engine, and a powerful one at that. In this session, you’ll learn best practices for optimizing your Pinterest profile, graphics creation, and how to drive website traffic and generate leads.

30 Ways to Grow Your Email List

Length: 1.5 hours | Audience: Beginner

In this workshop you’ll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward. Having an interested and qualified list of contacts that you can stay top of mind with is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 30 easy ways to grow your contact list today! We will cover:

  • Why someone should join your contact list and what’s in it for them
  • How to ask people to join your list “face-to-face”
  • How to use social media to grow your list
  • How to grow your list on your website or blog—and 26 more ways!

Content Marketing: What to Say, How to Say It

Length: 1-2 hours I Audience: Beginner to Intermediate

Heard of “location, location, location”? For online marketing, it’s “content, content, content”! Things like tone, date & time, and frequency impact how you attract and engage your audiences (or not). We’ll cover tidbits like how many links create the most engagement, how to create high-open subject lines, tips on using pictures and videos, and more.

Drive New Business with Social Media

Length: 1.5 hours I Audience: Beginner

Maybe you’re newly considering social media for your business or non-profit, or maybe you’ve been struggling to make your current profiles more engaging. In either case, this session will answer your common questions about different platforms, how to build your following, and what to say to drive results.

email marketing::a crash course

Length: 3 hours | Audience: all levels

email marketing : a crash course is a hands-on workshop where you will learn tips, techniques, and strategies to guide you through the tools and features for basic email marketing in Constant Contact. This workshop is great for beginners who want to learn how to start creating email marketing campaigns for their business or for email marketers who aren’t getting the results they expect. In this workshop, you will:

  •  Design a custom email template
  •  Create stand out subject lines and creative content
  •  Grow and segment your list
  •  Measure your marketing and analyze your results

eNewsletters: the good, the bad, the ugly

Length: 1-2 hours | Audience: all levels

Did you know using the word “newsletter” in a subject line can decrease your email open rate by 18%? However, many businesses and organizations refer to their regular email campaigns as eNewsletters or–even worse–eBlasts. Inboxes are exploding at the seams, so how can you get your email campaigns opened, and more importantly, read? Join us for an email marketing seminar that will provide your business with the tools and techniques that will improve your open rates, increase your click through rates, and decrease your bounces and unsubscribes.

Get Your Business Online with Google

Length: 1.5 hours | Audience: Beginner

Only 37% of businesses have claimed a local business listing on a search engine–that’s a lot of missing information. And with 4 out of 5 people using search engines to find local info like business hours and directions, it also means a lot of missed opportunities for local businesses. Businesses want to be found by their customers. Customers want to find updated information about local businesses. Let’s Put Our Cities on the Map was designed to help strengthen our communities by connecting local businesses and customers so they can easily support each other. In this workshop, we will help you verify your business, make sure your information is complete and accurate, and review other free tools Google has available for increased visibility.

Google Tools for Business

Length: 1.5 hours | Audience: Beginner to Intermediate

In this session, we discuss several of the free and low-cost Google products for work and how they can help you in marketing your business. We’ll discuss using Google Alerts, Google Trends and YouTube for social media and email marketing, Google Docs and Google Drive (including some great tips and shortcuts), and additional resources including mobile apps, Google Keep, and G-Suite and Google My Business.

Grow Your Business with Email & Social Media

Length: 1-2 hours I Audience: Beginner to Intermediate

This session will show you how to make the most of email marketing plus social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign” through interactive activities and a handout.

Social Media Timesavers

Length: 1-2 hours | Audience: Intermediate to Advanced

Do you know that 43% of small businesses dedicate six or more hours per week to social media?  While it’s important to engage for social visibility and key connections online, we all want to do more in less time. This session will help you save time at get back to what you love to do – running your business or organization. Join us and learn the latest time savers and best practices.

What Are They Saying About Your Business Online?

Length: 1.5 hours | Audience: Beginner to Intermediate

Google Reviews. BBB. LinkedIn Recommendations. TripAdvisor. Yelp.  Angie’s List. Urban Spoon. Facebook Reviews . . . and so many more online directories where a local business can be reviewed. Do YOU know what THEY are saying about your business? Did you know that 52% of consumers report that positive customer reviews make them more likely to use a local business compared to just 28%, who make their selection based on other factors like location and price. It’s time to take control of your presence on external review sites (like Google, Yelp, and Facebook), and give your social media accounts some real estate dedicated to online reviews. In this workshop, we will talk about managing your online reputation and reviews, and how to get glowing, reputable reviews you and consumers can trust.

Archives

Wonderful presentation!

Thank you for your time and effort in putting together the wonderful presentation. I believe your presentation inspired the participants...
Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker
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2020-12-22T07:00:32-05:00

Sherry Barefoot, Marketing Specialist

NC Department of Ag Social Media Webinar 2020

Thank you for your time and effort in putting together the wonderful presentation. I believe your presentation inspired the participants to really work on their digital marketing strategies. I loved the questions that were asked and glad they were so engaged. This was the most interesting and informational social media/digital marketing presentation that I have participated in so far.

Job well done!

"Great ideas and innovative designs make Melanie a leader in the social media market."
Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker
5
2014-09-27T11:30:23-04:00

Jenny Rowe, President, Rolesville Chamber of Commerce

"Great ideas and innovative designs make Melanie a leader in the social media market."

I learned so much!

It was great to hear you speak at Create Good 5; I learned so much from your email marketing session.
Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker
5
2019-06-25T15:56:44-04:00

Amanda Cazzolla | Reinvestment Partners

It was great to hear you speak at Create Good 5; I learned so much from your email marketing session.

You can count on Melanie!

"She can answer questions in everyday terms so that anyone can feel at ease trying to figure out the social...
Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker
5
2014-09-27T11:50:09-04:00

Scottie Hundley, Owner,  Affordable Creative Framer & Art

"She can answer questions in everyday terms so that anyone can feel at ease trying to figure out the social networking apps."

I will definitely attend another seminar.

"I found the training to be extremely helpful in understanding the different social media outlets, as well as understanding how...
Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker
5
2014-09-27T11:57:05-04:00

Jodi Darrohn, Blue Wave, Inc.

"I found the training to be extremely helpful in understanding the different social media outlets, as well as understanding how we can utilize each to drive engagement and ultimately revenue with our followers/customers."  
5
5
Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker

An interview with Cheryl Tan

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