Hello friends! We’re back again with ideas and examples for you to use when creating your February 2024 content. Let’s dive right in…

Monthly Themes

• African American Heritage Month
• American Heart Month
• Cancer Prevention Month
• Senior Independence Month
• Time Management Month

Love Month

According to Wikipedia, Valentines’ Day originated as a Christian feast day honoring a martyr named Valentine. Through later folk traditions, it has also become a significant cultural, religious and commercial celebration of romance and love in many regions of the world.

And while many in today’s world don’t recognize or celebrate Valentines’ Day, suffice to say that there’s more than one way to celebrate LOVE without ever mentioning the day. Here’s some ideas and concepts to consider for your marketing campaigns all month long.

1. “We love our customers. Not just on February 14th, but all year long. One way we show this love is through our rewards programs.” Then share about your rewards programs.
2. Run a month-long initiative of sharing your client’s posts and stories to YOUR Instagram stories. Be sure to add heart stickers and love-related emojis!
3. Get active in your local community! Spotlight your staff/team dropping off flowers or baked goods at the nursing home (or whatever local organization you support).

• 2/14 – Valentine’s Day
• 2/17 – Love Your Pet Day
• 2/17 – Random Acts of Kindness Day
• 2/19 – Lash Day
• 2/19 – Presidents’ Day
• 2/22 – Chili Day
• 2/22 – Walk Your Dog Day
• 2/22 – Recreational Sports & Fitness Day
• 2/29 – Digital Learning Day
• 2/29 – Leap Day

Love Your Pet Day (2/17)

This is a no-brainer. Everyone wants to spotlight their beloved pets, whether they’re the office cat/dog or not! Excellent way to get some extra eyeballs on your content. Video or photos work well for this.

Digital Learning Day (2/29)

Let’s get creative: while this day is theoretically about K-12 learning, many of us attend webinars for ongoing education and professional development. Snap a pic of the webinar speaker, or even better, a selfie of you in front of the computer monitor (virtually with the instructor) and share a tidbit of what you’ve learned and how it will improve your skills!

We hope you’ve found these tips and examples helpful.  If you need help with your content creation strategy and implementation, reach out to learn how we can help!

Schedule a call now!

Hey friends! We’re getting ready to cross over into a new year, and with that comes an opportunity to add some fresh ideas to your content marketing strategy. To start you off on the right foot, we’ve put together some topics and examples that you can use to create your January 2024 content.

• Blood Donor Month
• Book Blitz Month
• Clean Up Your Computer Month
• Mentoring Month
• Soup Month
• Staying Healthy Month
• Thank You Month
• Financial Wellness Month

Wellness Content is King!

In January, wellness takes center stage, covering physical, mental, and financial aspects. For health and fitness professionals like nutritionists and gym owners, build trust with your audience by reassuring them of ongoing support beyond “get healthy month.” Share plans for classes and events spanning the coming months, introduce loyalty programs for continuous engagement, and offer personalized birthday month discounts to show appreciation and encourage sustained participation.

For mental health professionals, the start of the year provides a prime opportunity to emphasize the importance of ongoing mental well-being. Beyond the January focus, cultivate a lasting commitment to mental health by offering resources such as mindfulness exercises, stress management workshops, and self-care tips.  Encourage your audience to prioritize self-care not just as a New Year’s resolution but as an integral part of their year-round well-being journey.

For financial advisors, wealth managers, and the like, try these ideas: Introduce special promotions or discounts on financial planning services for those who sign up or inquire during January. Create a sense of urgency by making these offers exclusive to the beginning of the year. Launch a campaign centered around the idea of setting new financial goals for the year ahead. Emphasize the importance of reviewing and updating financial plans regularly. Launch a financial wellness challenge or milestone tracker that encourages participants to achieve specific financial goals by year-end. Provide regular check-ins, resources, and support throughout the year.

Gratitude on Paper – Send a Thank You Note!

I may be the queen of email marketing, but I still LOVE handwritten cards and letters!   That’s why I’m shouting it from the rooftops that International Letter Writing Week is coming up.

This is a fantastic opportunity to send notes or letters expressing gratitude to your customers, clients, or followers for their support throughout the year. Personalize each note by mentioning specific interactions or purchases.

• 1/20 – Coffee Break Day
• 1/20 – Use Your Gift Cards Day
• 1/20 – Take a Walk Outdoors Day
• 1/21 – Own Your Own Home Day
• 1/21 – Thank Your Mentor Day
• 1/22 – Better Business Communication Day
• 1/23 – Pie Day
• 1/26 – Fun at Work Day
• 1/27 – Chocolate Cake Day
• 1/28 – Pediatrician Day
• 1/29 – Puzzle Day
• 1/31 – Hot Chocolate Day

Don’t Forget to Use Those Gift Cards!

After receiving gift cards, not everyone uses them immediately — or at all. A little under half of U.S. adults (47 percent) say they have unused gift cards, gift vouchers or store credits. Good thing there is a day set aside in January to remind consumers to use the gift cards they received over the holidays.  Take advantage of this opportunity to encourage your customers to come in and use those gift cards.

We hope you’ve found these tips and examples helpful.  If you need help with your content creation strategy and implementation, reach out to learn how we can help!

Schedule a call now!