Often, the first thing that I hear from business owners when I mention leveraging Pinterest for business is that they simply cannot add one more social media marketing platform to their current efforts.
And then I tell them that they should reconsider, because Pinterest is not a social media site, but rather, the third largest search engine in the world (behind Google and YouTube) that drives 5% of all referral traffic across the internet.
It is at that point that they ask me to elaborate a bit more.
How does Pinterest work for my business?
Think about it this way. When you go to Google, you type in a phrase or series of words in the search bar, and then what populates? Search results. When you go to Pinterest, you do the same thing at the search bar at the top, right? You enter your search keywords, words, or phrase, hit enter, and voila — pins are search results.
As a business owner, content creator, or blogger, you can utilize Pinterest to meet pinners on the platform by sharing your content, products, landing pages, services, etc in the form of pins right where they are looking to buy a product, find a solution for a problem, or gain inspiration.
Because pinners are actively searching on the platform for products, services, content, and the like, they are considered a warm(ish) lead versus promoting your business on other platforms and hoping that people see what it is you are trying to share, sell, etc.
That’s right. If built effectively, you can sell to cold leads on Pinterest.
The other thing that I passionately share with business owners about Pinterest is that you can be building multiple areas of your business at one time without alienating your audience.
How often should I pin?
I pin about 10-15 times per day. Each pin shares a piece of content, YouTube video, digital product, landing page, podcast episode, and more. Through search and specific keywords, these pins are not all shown to the same pinners, but rather to the pinners who search for them specifically.
In short, Pinterest is an often overlooked and incredibly powerful search engine you can use to grow your business by gaining referral traffic, new leads, and potential conversions with consistency and intentionality.
Joanne Wetzel is the Pinterest marketer and manager behind Pin Savvy Co. Her company helps brands and bloggers harness the SEO power of Pinterest to grow more digitally visible, profitable businesses. Whether you’re looking for full Pinterest management, Pinterest profile optimization, or to book a Pinterest Strategy consultation, Pin Savvy Co has multiple offers to suit your unique business needs. Learn more about Pin Savvy Co, read the blog, or contact us at pinsavvy.co/contact today to schedule your complimentary consultation.
Let’s increase our social media presence and engagement!
Announcing the April 2020 version of #30DaysofSocial! This 30-day challenge comes with prompts and ideas for you to use. We start April 1, 2020, so put your thinking cap on and get ready to ramp up your visibility and have some fun while you’re at it! I can’t wait to see your content creations. Join the Facebook group, share your posts, and get some extra engagement on your social media content.
Are you monitoring your online reputation? Do you know what’s being said about your business? I’m sure you’ve heard the phrase “people do business with and refer business to people they know, like and trust.” And while it might sound old, worn out or overused, truer words have never been spoken. Monitoring your online reputation is vital. Let me explain.
It’s crucial to monitor all the online directories and review sites where people are talking about your business. It’s even more important to respond to those reviews: respond to all the reviews, not just the 5-star reviews. Someone took time out of their day to talk about their wonderful experience with you, so take a minute to respond! Perhaps someone had a less than stellar experience with you. Take the time to respond to them as well. And don’t forget about the “other people–the stalkers” who are watching how you respond.
Make a plan, before it’s a PR emergency
Monitor your reputation and establish a review response strategy. By having “canned responses” that are easily personalized, you can save time AND build relationships with your former, current and future clients. Some examples of canned responses:
“Thank you FIRST NAME for the kind words. We here at BUSINESS NAME strive to provide excellence service for all of our clients.”
“FIRST NAME, we understand your experience at BUSINESS NAME was not satisfactory. Please reach out to us at “contact info” so we can explore this situation a bit further.”
Want to learn more about monitoring your online reputation and establishing a review response strategy? We offer a few options. You can schedule a workshop for your business or group and learn together. Or we can develop a custom strategy for your business. We’re happy to chat with you. Schedule a call today: melaniediehl.as.me
I was recently asked, “what does a social media manager really do?” Here’s my answer.
I’ve been in the industry for 11 years, and let me say it’s changed drastically over that time! I remember the days when a large majority of our Facebook audience saw most of the organic content we posted. Tweets were limited to 140 characters, and LinkedIn was a job-finding site. We too have changed with the times. We no longer focus on simply “getting a business on Facebook.” Rather, we create comprehensive marketing strategies so our clients can have the best possible experience when using the various social media platforms, and generate leads. My team of experts is as dedicated as I am to providing excellent results for our clients.
At Melanie & co, here’s what we do for our social media clients.
👉 As a highly qualified social media managers, we work with our clients to identify goals and establish KPI’s to measure success.
👉 We identify a client’s avatar/target audience to understand the client’s audience and language.
👉 As expert social media managers, we create/curate content that speaks to the client’s audience. This can be in the form of blog posts, video, images, text, hashtags and more.
👉 We perform community management service (monitor comments/questions and respond appropriately on client’s behalf).
👉 We provide monthly reports that include metrics and analytics, identify gaps and reveal areas of improvement to implement in future campaigns.
👉 And most importantly: we participate in ongoing education and professional development to keep current with platform and industry trends. I’m a proud member of The Social Clique, a high level mastermind of social media marketers across the globe, led by Rachel Pedersen.
If you want to know how Melanie & co can help your business, shoot an email to [email protected] We’d love to explore options with you!
December is here and it’s one of the busiest months for small businesses! It can be a bit overwhelming to juggle your online marketing alongside your personal gatherings during the holiday season, but you’ve got this and you’ve got us! So let’s finish 2019 strong.
If you don’t already have a holiday marketing plan underway, this is your last chance to check out Constant Contact’s Holiday HQ for last-minute resources for all your online marketing needs this December.
In December, you’ve likely already got Christmas (December 25) and New Years Eve (December 31) in mind, but you could also consider doing some creative marketing around Green Monday (December 9), Winter Solstice (December 22), and Thank You Note Day (December 26).
"I found the training to be extremely helpful in understanding the different social media outlets, as well as understanding how...
Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker
Jodi Darrohn, Blue Wave, Inc.
"I found the training to be extremely helpful in understanding the different social media outlets, as well as understanding how we can utilize each to drive engagement and ultimately revenue with our followers/customers."