Your Brand…It’s More Than Just a Logo!

Your Brand…It’s More Than Just a Logo!

In my Building a Brand workshop, we dive deep into what a brand actually is, and my students are often surprised at the outcome. If I had to choose ONE concept to focus on when it comes to branding, it would be emotion. What does your ideal client think or feel when they experience your brand, whether that’s your business name or product/service?

Here’s a few examples.

The Brand as an Experience

Your vehicle needs an oil change. You immediately think of a particular service station that you’ve had a positive experience with. That’s branding.

The Brand as a Service

Someone is new to town and needs an oil change and they ask you for a recommendation. You refer them to the service station you use. That’s branding.

The Brand as a Name

You drive past the service station daily on your commute to work. You see their signage and think about how you trust the business and their team, or that you need to get that oil change. That’s branding.

I encourage you to take a moment to consider some of the bigger brands you experience in your life. Think of Apple or Amazon or Nike or Pepsi. Just reading their names has likely already triggered an emotional response. Then consider how your brand can trigger a positive emotional response with your audience so when they’re ready to buy or refer, they think of you first!
Finally, a teaser: we’re refreshing the Melanie & co brand in 2024, so keep your eyes open. It’s going to be GREAT!

Need help with your branding strategy?  Schedule a call today!  

As a Constant Contact partner for nearly 10 years, we believe in the product and the results it provides to our clients. Get started with a free 60-day Constant Contact trial today. We know you’ll agree. Click here to get started.

Your December 2023 Content Ideas Are Here!

Your December 2023 Content Ideas Are Here!

Hey there! December is just around the corner, and we’ve got you covered with some content ideas and practical examples to amp up your December 2023 content plan. Let’s dive in!

Monthly Themes

National Write a Business Plan Month

Weekly Themes

12/1-7: National Cookie Cutter Week

Cookies, cookies everywhere!

There’s several opportunities relating to cookies in December, and you don’t have to be in the food industry to talk about them. Maybe there’s a cookie exchange at your office–grab a quick video and snap some pix and voila, perfect LinkedIn post that relates to company culture. Maybe you can find an analogy between making cookies and a process at your business. Or maybe cookies are one of your brand pillars, which is a no-brainer for creating several fun posts. Remember, when it’s social media posts, engagement always wins, so have some fun with this concept!

National Cookie Day

Daily Themes

12/1: National Women Support Women Day; National Package Protection Day; National Cookie Cutter Day

12/2: Special Education Day

12/3: Make a Gift Day

12/4: National Cookie Day

12/5: International Volunteer Day

Recognize the volunteers who help your organization!

Charities and membership organizations rely on volunteers to help them achieve their goals. What a perfect day to recognize those who have helped your organization. Why not create a short video thanking them for all they do. Be sure to tag these important people on all your social media platforms.

International Volunteer Day

12/7: First Day of Hanukkah (ends 12/15); Pearl Harbor Day of Remembrance

12/8: National Blue Collar Day

12/11: National App Day

12/13: National Cocoa Day

12/14: National Free Shipping Day

Free Shipping Day is coming! Make sure your customers know in advance.

Be sure to send your email campaigns with plenty of advance notice so your customers can take advantage of free shipping day. You may even want to consider creating a special campaign with incentives like free shipping PLUS a free gift or a coupon code to redeem next year when they place a minimum order.

Free Shipping Day

12/15: National Ugly Sweater Day

12/16: National Wreaths Across America Day

12/21: Winter Solstice

12/24: Christmas Eve

12/25: Christmas Day

12/26: First Day of Kwanzaa (ends January 1); National Homeowners Day

National Homeowners Day isn’t just for Realtors.

Our real estate clients have had great success with National Homeowners Day campaigns. But this day isn’t just for REALTORS®! It can work well for anyone in related industries, like home organizers, interior decorators, handyman services, etc. Consider how you can create content that homeowners can relate to, like 2024 Pantone Color of the Year or keeping your home warm for the winter or getting organized in the new year. The ideas are endless!

National Homeowners Day


12/31: New Year’s Eve

We hope you’ve found these tips and examples helpful.  If you need help with your content creation strategy and implementation, reach out to learn how we can help!

Schedule a call now!

As a Constant Contact partner for nearly 10 years, we believe in the product and the results it provides to our clients. Get started with a free 60-day Constant Contact trial today. We know you’ll agree. Click here to get started.

Email unsubscribes and gardening … the lesson we didn’t know we needed

Email unsubscribes and gardening … the lesson we didn’t know we needed

While the idea of your garden magically weeding itself may sound appealing (because who really enjoys weeding?) it’s just not the case in reality. But when it comes to the “garden of email marketing,” email unsubscribes act as the natural pruning process, ensuring a healthier and more vibrant email list.


Stick with me here … 😉 Although weeding your garden and embracing email unsubscribes may seem unrelated at first, they actually share some surprising similarities.


Healthy Growth: In both cases, you’re nurturing healthy growth. Weeding allows your plants to thrive by removing unwanted competition, while embracing unsubscribes in email marketing helps maintain a clean and engaged subscriber list, allowing your messages to reach those genuinely interested.


Quality Over Quantity: Both practices emphasize quality over quantity. Weeding prioritizes the well-being of your chosen plants, ensuring they receive the nutrients and attention they need. Similarly, embracing unsubscribes focuses your email efforts on a genuinely interested and engaged audience.


Improved Performance: Weeding enhances the performance of your garden by reducing overcrowding and enabling each plant to flourish. Embracing unsubscribes improves email campaign performance by increasing open rates and click-through rates among subscribers who are genuinely interested in your content.


Pruning for Success: Just as you prune your garden to encourage healthier growth, embracing email unsubscribes is a form of pruning your email list. Both actions involve removing what’s not beneficial to make room for what is.


Long-Term Sustainability: Both practices lead to long-term sustainability. A well-tended garden can continue to thrive season after season, and a well-maintained email list ensures the sustainability and effectiveness of your email marketing efforts over time.


Cheers to your email campaigns flourishing as a result of some unsubscribes! 

Want to learn more about best practices for your email marketing efforts? Check out this blog post on timing and frequency! 

Your November 2023 Content Ideas Are Here!

Your November 2023 Content Ideas Are Here!

Looking for ideas to spark your content-crafting creativity? We’ve got you covered with these November 2023 Content Ideas.

Monthly Content Themes:

National Entrepreneurship Month
National Gratitude Month
National Healthy Skin Month
National Home Care & Hospice Month
National Alzheimers Disease Awareness Month
Military Family Month

Weekly Content Themes:

11/1-7: World Communication Week
11/13-17: American Education Week
11/13-19: Global Entrepreneurship Week
11/13-21: National Hunger & Homeless Awareness Week
11/20-26: National Game & Puzzle Week

Daily Content Themes:

11/1: Extra Mile Day
11/1: National Author’s Day
11/1: National Stress Awareness Day
11/2: Be An Impact Day
11/2: Project Management Day
11/3: National Sandwich Day
11/5: Daylight Savings Ends
11/6: National Team Manager Day
11/7: National Retinol Day
11/9: Go to an Art Museum Day
11/11: National Sundae Day
11/11: Veterans Day
11/12: National Happy Hour Day
11/13: World Kindness Day
11/15: America Recycles Day
11/15: Education Support Professionals Day
11/15: National Philanthropy Day
11/17: National Hiking Day
11/18: Family Volunteer Day
11/18: International Survivors of Suicide Loss Day
11/19: Women Entrepreneurs Day
11/21: National Entrepreneurs Day
11/23: Thanksgiving
11/24: Black Friday
11/25: Small Business Saturday
11/27: Cyber Monday
11/27: National Brand Day
11/28: Giving Tuesday

Remember, whatever topics you choose to post about on your social media channels, make sure to be consistent. Consistency unlocks the door to trust, visibility, and lasting connections with your audience. It’s not just about the quantity of posts but the regularity and reliability of your engagement.

Need help with your social media strategy? Click here to schedule a call with us today!

Elevate Your Small Business with Our Proven Expertise

Elevate Your Small Business with Our Proven Expertise


Unlock Your Business’s Full Potential

Are you a small business owner looking to unlock your company’s full potential? Look no further than partnering with our exceptional team! At Melanie & co, we pride ourselves on delivering outstanding results that propel small businesses to new heights. Let us share with you a recent success story that illustrates why your business should choose to work with us.

Success Story

One of our recent clients, a commercial real estate agent, faced the challenge of increasing their online presence. They approached us seeking guidance and assistance to navigate the competitive digital landscape. Here’s how we transformed their business.

Tailored Strategies

We don’t believe in one-size-fits-all solutions. Our team conducted a thorough assessment of their unique needs and market dynamics and crafted a customized strategy that aligned with their goals.

Digital Marketing Mastery

Leveraging our expertise in digital marketing, we optimized their online presence, targeting the right audience through social media and email marketing campaigns.

Engaging Content

Content is king, and we proved it. Our team created compelling and informative content that resonated with the client’s audience, keeping them engaged and eager to convert.

Data-Driven Decisions

We monitor and analyze key performance indicators diligently, allowing us to make data-driven decisions that continuously improve our digital marketing efforts.

Remarkable Results

At the end of our two-year project, our client witnessed a remarkable 886% increase in Instagram impressions and a staggering 39,000% increase in Facebook impressions. Their brand soared, solidifying their place in the market.

organic social media results for commercial real estate agent

Partner With Us for Success

Choosing to work with Melanie & co means gaining access to a dedicated team of experts who are committed to your business’s success. Whether you need help with digital marketing, web development, or business strategy, we have the tools and knowledge to help you achieve your goals.

Take The Next Step

Ready to take your small business to the next level? It’s time to schedule a discovery call with us. Let’s discuss how we can tailor our expertise to your unique needs and help your brand achieve outstanding results. Your success story awaits—contact us today and let’s get started on your journey to growth!

Your October 2023 Content Ideas Are Here!

Your October 2023 Content Ideas Are Here!

Your October 2023 content ideas are here!  With so many events coming up, you can tailor your social media content to resonate with your audience’s interests and values. 

Monthly Themes:

Emotional Wellness Month
Breast Cancer Awareness Month
Eat Better, Eat Together Month
Adopt a Shelter Dog Month
Family History Month
Financial Planning Month
Global Diversity Awareness Month
Health Literacy Month
Bullying Prevention Month
Chili Month
Depression Education and Awareness Month
National Learning and Development Month
National Dessert Month
National Pizza Month

Weekly Themes:

10/1-7 – Mental Illness awareness Week
10/2-8 – Active Aging Week
10/3-9 – Animal Welfare Week
10/6-13 – Manufacturing Week
10/16-20 – National Health Education Week

Daily Themes:

10/1: International Day of Older Persons
10/1: National Homemade Cookies Day
10/2: World Architecture Day
10/4: Improve Your Office Day
10/4: National Taco Day
10/5: National Do Something Nice Day
10/5: National Depression Screening Day
10/6: Inbox ZERO Day
10/6: Manufacturing Day
10/7: Frugal Fun Day
10/7: National LED Light Day
10/8: National Heroes’ Day
10/9: Columbus Day/Indigenous Peoples’ Day
10/10: Face Your Fears Day
10/11: National Spread Joy Day
10/11: National Stop Bullying Day
10/14: National Dessert Day
10/15: National Aesthetician Day
10/16: National Boss’s Day
10/17: National Clean Your Virtual Desktop Day
10/18: Day of Unity
10/18: National Chocolate Cupcake Day
10/18: Support Your Local Chamber of Commerce Day
10/20: World Statistics Day
10/26: National Pumpkin Day
10/28: National Chocolate Day
10/28: National First Responders Day
10/29: National Internet Day
10/31: Halloween

Remember to  actively engage your audience throughout the month to foster deeper connections and a stronger sense of community.  After all, social media is meant to be SOCIAL. 

Need help with your social media strategy? Click here to schedule a call with us today!