December is here and it’s one of the busiest months for small businesses! It can be a bit overwhelming to juggle your online marketing alongside your personal gatherings during the holiday season, but you’ve got this and you’ve got us! So let’s finish 2019 strong.
If you don’t already have a holiday marketing plan underway, this is your last chance to check out Constant Contact’s Holiday HQ for last-minute resources for all your online marketing needs this December.
In December, you’ve likely already got Christmas (December 25) and New Years Eve (December 31) in mind, but you could also consider doing some creative marketing around Green Monday (December 9), Winter Solstice (December 22), and Thank You Note Day (December 26).
It’s not as glamorous as some may think. It’s not all “playing on Facebook and Instagram” and posting selfies and food pictures. A typical day consists of strategy creation, client calls, and developing KPIs. We curate content, create content, schedule and monitor posts; it includes community engagement, measuring insights and analytics, and creating reports. We research, and research, then research some more. We spend time learning the newest trends through ongoing education and training, and we participate in professional development to provide our clients with the best possible results.
Teaching about social media marketing
As a bonus, I also have the pleasure of spending time in front of small business owners teaching them the nuances of social media management through workshops, seminars and conferences. These opportunities allow me to reach a broader audience and for that I’m very grateful.
Local news needs social media expert
But yesterday something different happened. It was late Friday afternoon and I got a phone call from a local television reporter. They were seeking a social media expert to talk about a tragic incident that happened in a local community. I quickly agreed to speak to them on camera about how parents can protect their children from the dark side of social media.
Some of my recommendations are to have a conversation with your kids, and start having those early. Strike an agreement that having phone privileges comes with responsibilities and strings attached. As the parent you have complete access to their phones social media accounts, no questions asked. Having honest and open and ongoing communication with your kids is key.
Helping parents as well as business owners
Thank you CBS17 News, reporter Kelly Kennedy and the crew (Jasmine and Austin–you rock!) for inviting me to be your social media expert on this topic. It is my hope that through your efforts we can provide help and hope to parents of young kids and teens and save some lives. Social media has many facets; as parents, we need to be armed with information and be ready to do battle to protect our most precious gifts: our kids.
so happy to announce that I’ll be speaking at the nation’s BEST nonprofit
communications conference – Create Good!
conference is returning for its fifth year to Durham, N.C., to inspire practical learning with fun,
creativity and energy. Mark your calendars for May 9-10. I can’t wait to go, and you don’t want to miss
a second of it!
This is the premier event for nonprofit communicators to network, learn from the leading professionals of our industry, and find inspiration to infuse creativity and energy into your own communications efforts. During this year’s conference, I’ll be presenting on: Email Marketing: the Good, the Bad, the Ugly
2019 Create Good Conference features two full days of engaging sessions,
creativity workshops, and an after-hours lip sync battle. It kicks off on Thursday,
May 9 with a keynote by Barbara Peña,
Director of Education and Outreach for RAICES (Refugee and Immigrant Center for
Education and Legal Services), who’ll be sharing how viral fundraising success
was both thrilling and sobering. On Friday, May 10, musician, storyteller
and activist David Flores of Las Cafeteras will present his keynote on using
art and creativity to approach grassroots activism that builds bridges.
fast – there’s a limited number of spots left for this year’s event!
excited to be joining an amazing roster of speakers. It’s an incredibly diverse
group that includes communications directors, CEOs, and freelancers and more,
all from organizations like SHARE Charlotte, March for Science DC, GLSEN, Fired
Up Fundraising, and Nonprofit Marketing Guide! It’s going to be a fun
conference with a lot of valuable insight.
Create Good Conference will be hosted at the Durham Arts Council on May 9 and 10.
Tickets are on sale now. For more information visit creategoodconference.com.
"I found the training to be extremely helpful in understanding the different social media outlets, as well as understanding how...
Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker
Jodi Darrohn, Blue Wave, Inc.
"I found the training to be extremely helpful in understanding the different social media outlets, as well as understanding how we can utilize each to drive engagement and ultimately revenue with our followers/customers."