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Your May 2020 Content Planner is here!

Your May 2020 Content Planner is here!

Who can believe it’s May already? The year is flying by so quickly. We’ve created this Marketing and Holiday Content Planner Guide to help you get inspired and stay organized.

How do I communicate with my audience in these times? 

Offer your subscribers real value. If you’ve shifted to offer more online or virtual resources, let them know! Folks still want and need to send Mother’s Day gifts. Make it easy for them. Maybe you have ideas for kid-friendly activities that support families who are getting a little stressed and running out of creativity. Do you have a YouTube channel with content your readers crave? Share that with them. Most of all, don’t sweat it. Enjoy the moments of your days, and breathe. You’ve got this. And I’ve got you!

May 2020 marketing planner

Got a burning email question not answered here? I’m happy to help you. Drop a comment below, or reach out to me on social media, or email your questions to [email protected] I’d love to hear from you.

Learn more about email marketing!

We are pleased to offer Email Marketing Academy with Melanie Diehl. This self-led online course is perfect for the beginner and the advanced email marketer.

Need more support than a course? We offer that too!

We offer both in-person and virtual training for individuals, organizations, private groups, and higher-education programs. Check out our offerings here, and our workshop calendar here. If you don’t see what you’re looking for, we can create it for you! Simply email us to discuss your specific needs, and we can make it happen!

Your Email Marketing Questions Answered

Your Email Marketing Questions Answered

I teach a lot of email marketing seminars. A LOT. Over the years, I’ve presented email marketing to 1000’s of small business owners, marketers, and organizations. Some of the students are familiar with email marketing, and some are brand-new to the concept. But without fail, I get asked the following questions in my sessions. Today, I’m sharing my answers with you!

What type of content do I send? 

The content should always be about them (the reader), rarely about us. Subscribers want to know WIIFM (what’s in it for me)? Sending relevant content to an interested audience is key. Make the content personalized, interest-based and value-laden. Always include a CTA (call to action) even if it’s just a read more link to your blog or video or website. Video content is some of the highest performing content at the moment, so leverage that opportunity to drive traffic to your YouTube channel!

email marketing questions answered

How often should I send an email? 

This will vary based on your industry and your subscribers expectations. If you’re a local deli with specials of the day, then daily, of course. If you’re a nonprofit organization, monthly might suffice. How much content do you have to share? So many factors affect this. For most businesses and organizations, 2-4 times a month is acceptable.

How do I grow my email list on a budget? 

There are numerous ways to grow your list without investing a fortune! Here’s several free or low-cost ideas. 

1. Add a SUBSCRIBE link or button to your email signature 

2. Create a QR code that links to your sign-up URL 

3. Add a signup form to your website. 

4. Use Text-to-Join, a feature included in some Email Service Providers and available as a 3rd party tool for others

 5. Create a landing page with a freebie download. 

email marketing questions answered

How often should I provide value versus sell? 

We provide value in every single email campaign we send. Again, it goes to knowing your audience, knowing their needs, their pain points, serving them. And dependent on the industry, selling in emails will vary. If you’ve got a product or service to sell, promote that. There’s no hard and fast rule, because it’s so industry specific. We help our clients identify the best strategies for their unique businesses.

Do I need to have a content plan for my email list?

Absolutely! A content calendar is a huge time saver. You know when we have events and sales and new products, etc., so those get added first. Then you fill in with additional content. A content calendar is really the best way to approach all content marketing strategies.

email marketing questions answered

Got more questions?

Got a burning email question not answered here? I’m happy to help you. Drop a comment below, or reach out to me on social media, or email your questions to [email protected] I’d love to hear from you.

Learn more about email marketing!

We offer both in-person and virtual training for individuals, organizations, private groups, and higher-education programs. Check out our offerings here, and our workshop calendar here. If you don’t see what you’re looking for, we can create it for you! Simply email us to discuss your specific needs, and we can make it happen!

How To Use Pinterest For Business

How To Use Pinterest For Business

Often, the first thing that I hear from business owners when I mention leveraging Pinterest for business is that they simply cannot add one more social media marketing platform to their current efforts.

And then I tell them that they should reconsider, because Pinterest is not a social media site, but rather, the third largest search engine in the world (behind Google and YouTube) that drives 5% of all referral traffic across the internet. 

It is at that point that they ask me to elaborate a bit more. 

How does Pinterest work for my business?

Think about it this way. When you go to Google, you type in a phrase or series of words in the search bar, and then what populates? Search results. When you go to Pinterest, you do the same thing at the search bar at the top, right? You enter your search keywords, words, or phrase, hit enter, and voila — pins are search results. 

working from hone pinterest

As a business owner, content creator, or blogger, you can utilize Pinterest to meet pinners on the platform by sharing your content, products, landing pages, services, etc in the form of pins right where they are looking to buy a product, find a solution for a problem, or gain inspiration.

Because pinners are actively searching on the platform for products, services, content, and the like, they are considered a warm(ish) lead versus promoting your business on other platforms and hoping that people see what it is you are trying to share, sell, etc.

That’s right. If built effectively, you can sell to cold leads on Pinterest.

The other thing that I passionately share with business owners about Pinterest is that you can be building multiple areas of your business at one time without alienating your audience.

How often should I pin?

I pin about 10-15 times per day. Each pin shares a piece of content, YouTube video, digital product, landing page, podcast episode, and more. Through search and specific keywords, these pins are not all shown to the same pinners, but rather to the pinners who search for them specifically. 

pinterest for business

In short, Pinterest is an often overlooked and incredibly powerful search engine you can use to grow your business by gaining referral traffic, new leads, and potential conversions with consistency and intentionality.

Joanne Wetzel is the Pinterest marketer and manager behind Pin Savvy Co. Her company helps brands and bloggers harness the SEO power of Pinterest to grow more digitally visible, profitable businesses. Whether you’re looking for full Pinterest management, Pinterest profile optimization, or to book a Pinterest Strategy consultation, Pin Savvy Co has multiple offers to suit your unique business needs. Learn more about Pin Savvy Co, read the blog, or contact us at pinsavvy.co/contact today to schedule your complimentary consultation.
30 Day Social Media Challenge

30 Day Social Media Challenge

Let’s increase our social media presence and engagement!

Announcing the April 2020 version of  #30DaysofSocial! This 30-day challenge comes with prompts and ideas for you to use. We start April 1, 2020, so put your thinking cap on and get ready to ramp up your visibility and have some fun while you’re at it! I can’t wait to see your content creations. Join the Facebook group, share your posts, and get some extra engagement on your social media content. 

  1. Create an April Fool’s post 
  2. Post your logo
  3. Ask a question
  4. Go live 
  5. Share a business tip
  6. Show us the view from your office
  7. Share your story
  8. Share an industry statistic
  9. Share a TBT 
  10. Share a motivational quote
  11. Share a picture of your pet (Pet Day)
  12. Post a picture of the books you’re reading
  13. Celebrate a company milestone
  14. Spotlight an employee/team member
  15. Highlight a customer
  16. Post links to your other social profiles
  17. Ask a multiple choice question
  18. Share a success story
  19. Thank a volunteer (National Volunteer Week)
  20. Post something seasonal
  21. Ask for a review or testimonial
  22. Create a National Earth Day post
  23. Post a picture of your workspace
  24. Share someone else’s content
  25. Share something funny
  26. Share your latest blog post
  27. Interview a customer
  28. Post a selfie
  29. Share a link to your freebie
  30. Thank your followers
30 day social media challenge
What are they saying?

What are they saying?

Reviews. Recommendations. Testimonials.

Are you monitoring your online reputation? Do you know what’s being said about your business? I’m sure you’ve heard the phrase “people do business with and refer business to people they know, like and trust.” And while it might sound old, worn out or overused, truer words have never been spoken. Monitoring your online reputation is vital. Let me explain.

5 star review

It’s crucial to monitor all the online directories and review sites where people are talking about your business. It’s even more important to respond to those reviews: respond to all the reviews, not just the 5-star reviews. Someone took time out of their day to talk about their wonderful experience with you, so take a minute to respond! Perhaps someone had a less than stellar experience with you. Take the time to respond to them as well. And don’t forget about the “other people–the stalkers” who are watching how you respond.

Make a plan, before it’s a PR emergency

Monitor your reputation and establish a review response strategy. By having “canned responses” that are easily personalized, you can save time AND build relationships with your former, current and future clients. Some examples of canned responses:

“Thank you FIRST NAME for the kind words. We here at BUSINESS NAME strive to provide excellence service for all of our clients.”

OR

FIRST NAME, we understand your experience at BUSINESS NAME was not satisfactory. Please reach out to us at “contact info” so we can explore this situation a bit further.”

Want to learn more about monitoring your online reputation and establishing a review response strategy? We offer a few options. You can schedule a workshop for your business or group and learn together. Or we can develop a custom strategy for your business. We’re happy to chat with you. Schedule a call today: melaniediehl.as.me

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What does a social media manager do?

I was recently asked, “what does a social media manager really do?” Here’s my answer.

I’ve been in the industry for 11 years, and let me say it’s changed drastically over that time! I remember the days when a large majority of our Facebook audience saw most of the organic content we posted. Tweets were limited to 140 characters, and LinkedIn was a job-finding site. We too have changed with the times. We no longer focus on simply “getting a business on Facebook.” Rather, we create comprehensive marketing strategies so our clients can have the best possible experience when using the various social media platforms, and generate leads. My team of experts is as dedicated as I am to providing excellent results for our clients.

melanie diehl social media manager working at desk

At Melanie & co, here’s what we do for our social media clients.

👉 As a highly qualified social media managers, we work with our clients to identify goals and establish KPI’s to measure success.

👉 We identify a client’s avatar/target audience to understand the client’s audience and language.

👉 As expert social media managers, we create/curate content that speaks to the client’s audience. This can be in the form of blog posts, video, images, text, hashtags and more.

👉 We perform community management service (monitor comments/questions and respond appropriately on client’s behalf).

👉 We provide monthly reports that include metrics and analytics, identify gaps and reveal areas of improvement to implement in future campaigns.

👉 And most importantly: we participate in ongoing education and professional development to keep current with platform and industry trends. I’m a proud member of The Social Clique, a high level mastermind of social media marketers across the globe, led by Rachel Pedersen.

If you want to know how Melanie & co can help your business, shoot an email to [email protected] We’d love to explore options with you!