July 2018 Content Planner

July 2018 Content Planner

As we enter into the second half of the year, July is a perfect time to reflect and reinforce existing relationships, as well as think about how we can grow in the days to come. What’s your plan to prevent existing customer relationships from melting away in the summer sun? What about a strategy to bring the heat against your competition and gain more customers?

Whether your focus is to engage your existing audience, grow your list, or both, the July 2018 Marketing and Holiday Infographic below should help you keep your cool this July.

July-Infographic-2018

 

 

 

 

 

 

source: Constant Contact 

[Infographic] July 2017 Marketing and Holiday Planning

[Infographic] July 2017 Marketing and Holiday Planning

July-2017-holiday-and-marketing-planning-ft-image

Is your marketing heating up for the summer?

If the next few months are your business’s busy season, you’re probably already gearing up for a flood of new customers coming through your doors.

How can you get your new customers to stay loyal all year long?
Repeat customers are reported to spend 300 percent more than new customers.

Make it easier to retain new customers by encouraging them to join your email list and following up with a thoughtful and timely marketing email.

Tip: Use this script if you’re not sure how to ask for email addresses at your business.
Constant Contact’s email templates make it easy to create an eye-catching email in a matter of minutes.

Our Fourth of July template might be just what you need to drive sales this Independence Day:

Fourth-of-July-email-template

Customize the template with your own logo, text, and links to wish your subscribers a happy holiday and bring them back to your business.

Looking for more content ideas?
There are plenty more ideas to choose from in the infographic below. Take a look or download and print the infographic to stay on track all month long.

July-2017-Infographic

syndicated from the Constant Contact blog

4 Tools You Need to Create an Email and Social Media Marketing Calendar

4 Tools You Need to Create an Email and Social Media Marketing Calendar

It’s a common problem with email marketing and social media marketing: You know you need to send regular emails and post to your business’ social networks, but it’s hard to make time for it and you’re always struggling with what to say to your customers.

Before you know it, you haven’t sent an email since before the holiday rush, your last Facebook post was a month ago, and your customers think you’ve abandoned them.

Don’t lose hope! You can make marketing a regular part of your business day with these four tools that will keep you on track and help you come up with topics to talk about.

1. Email marketing plan template and calendar

Having an email marketing plan in place will help you align your marketing efforts. And it’s easier than you think.

In just 15 minutes, you can use our email marketing plan template to outline the dates and events that are important for your business throughout the year.

Then, use our 2017 Email Marketing Calendar to plan the dates that you’ll send emails during the rest of the year.

email-marketing-calendar-example-1

Tip: Plan social media posts to support your email campaigns and extend your reach. Our Social Share tool makes it easy to promote your email on social media — right in your Constant Contact account. Watch our Using Social Share video to see how it’s done.

2. Facebook Reminders

Facebook is rolling out a new Reminders feature that alerts Page admins to post before major holidays and at specific days and times that they select.

If you’re not sure what the best time and day are to reach your audience, use Facebook Insights to determine when your fans are most active and engaging with your page, and what content they’re interested in.

This data will help you come up with a regular posting schedule that you can set in the Facebook Reminders calendar.

facebook reminders

Image courtesy of AdWeek

3. Twitter Events

If you’re looking for ideas for what to share on Twitter, check out the Events feature in Twitter’s Analytics platform.

Start by going to analytics.twitter.com, click on the Brand Hub tab, and then click Events. The Events feature allows you to browse by looking at an overview of upcoming events with information on how many tweets have been shared, and which countries are tweeting the most about them.

Twitter events

Take a deeper dive by clicking into the categories here: Events, Sports, Movies, and Recurring trends.

You’ll find a list of popular events, with information like category, location, date, or audience size. Click into the event name for more details.

Twitter events 2

For example, the Valentine’s Day event details share statistics on how many tweets were shared for the holiday in 2016, demographic information, and a list of top tweets and live tweets.

Check out events to see if your business has a connection and join the conversation on Twitter. If you’re part of a larger conversation, your tweets have the chance to be seen and shared by more people.

twitter analytics example

4. Monthly infographics

If there are gaps in your marketing plan, keep an eye out on the Constant Contact blog for our monthly marketing and holiday planning infographic.

Every month, Constant Contact shares a list of important holidays, themes, content ideas, and marketing statistics.

Syndicated from the Constant Contact blog

[Worksheet] 20 Writing Prompts for Quick and Creative Non-promotional Emails

[Worksheet] 20 Writing Prompts for Quick and Creative Non-promotional Emails

Your customers want more than promotional emails from your retail business.

Are you giving them tips to use your product effectively? Have you introduced them to the people behind your business? When was the last time you asked them for feedback?

To drive sales with email marketing, go beyond self-promotion; look for ways to provide value and build customer relationships.

But even if you want to send a non-promotional email, how do you know what to send?

We get it. Sometimes coming up with an idea is the hardest part.

If you’re stuck, use these 20 writing prompts as inspiration.

Download your writing prompt worksheet to get started right away!

And check out a few examples from other small businesses:

Provide a “how-to” tutorial

Orange Cycle, Orlando, Florida
orange cycle

Provide a gift guide

The Basketry, Luling, Louisiana

basketry

Highlight your social media profiles

Art Impressions, Salem, Oregon

on periscope

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Syndicated from the Constant Contact Blog ➞ [Worksheet] 20 Writing Prompts for Quick and Creative Non-promotional Emails