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Prioritize Your Content Marketing for Success

Prioritize Your Content Marketing for Success

by | Sep 6, 2023 | Blog

In the realm of business, setting priorities is key to achieving success, and this principle extends to content marketing. Let’s explore how to establish your content marketing priorities and leverage them to support your business goals.

Defining Content Marketing

Content marketing is a strategic approach focused on creating, distributing, and promoting valuable content to engage and educate your customers and prospects.

Content Creation Priorities

To create valuable content that resonates with your audience, consider these questions for every piece of content you produce:

  1. Who is my target audience?
  2. What challenges are they facing?
  3. How can I provide solutions and help them?
  4. Use a clear, strong, easy-to-follow CTA

Addressing these questions guides your content creation process.

Content Distribution & Promotion Priorities

Develop a clear plan for promoting each piece of content. Utilize social media, blogs, YouTube, and email marketing campaigns to amplify your message. Focus on platforms where your primary audience spends their time.  Consider a domino content approach, where you repurpose content to streamline creation and maximize reach.

Understanding your content marketing priorities is crucial for success. By consistently creating valuable content tailored to your audience and strategically promoting it, you can enhance engagement, build trust, and achieve your business objectives. If you need assistance, we can help. Schedule a call today!

Refresh Mode ON: Giving Your Email Marketing Strategy Some TLC

Refresh Mode ON: Giving Your Email Marketing Strategy Some TLC

by | Aug 17, 2023 | Blog, email, email marketing

 

As we dive in to this “Back to Business” season, let’s give our email marketing strategies some TLC. From crafting compelling content to embracing automation, let’s revitalize our approach and make every email count. Here are some ways you can do that:

Segmentation and Personalization: Divide your email list into segments based on customer preferences, behaviors, and demographics. Craft personalized content that speaks directly to each segment’s interests and needs, enhancing engagement and conversion rates.

Automation and Triggered Campaigns: Implement automated email workflows triggered by specific actions or events, such as welcome emails for new subscribers, abandoned cart reminders, or personalized recommendations based on past purchases. This adds relevance and timeliness to your communication.

Clear Call to Action (CTA): Each email should have a clear and compelling CTA that directs readers to take a specific action, such as visiting your website, making a purchase, or signing up for an event.

Leveraging User-Generated Content and Customer Stories: Showcase authentic stories from your customers through testimonials, reviews, or user-generated content. This adds credibility to your brand, builds trust, and allows potential customers to connect with real experiences.

Mobile Optimization: Make sure your emails look great and are easy to read on mobile devices. 85% of recipients open emails on their phones, so mobile-friendly design is essential.

Need help with your email marketing strategy? Click here to schedule a call.

Your September 2023 Content Ideas Are Here!

Your September 2023 Content Ideas Are Here!

by | Aug 16, 2023 | Blog, social media marketing

September is coming up, and we’ve got some fresh content ideas for you to FALL for. 🍁 So grab your favorite beverage and let’s dive in!

Monthly Themes

Global Company Culture Month

Healthy Aging Month

National Childhood Obesity Awareness Month

National Cholesterol Education Month

National Preparedness Month

National Recovery Month

National Sewing Month

National Suicide Prevention Month

National Yoga Awareness Month

Save Your Photos Month

Self Improvement Month

World Alzheimer’s Month

World Candle Month

World Fun Fair Month

Hispanic Heritage Month

Find this information helpful? Please share this blog!

Weekly Themes

9/10-16: Suicide Prevention Week

9/10-16: Assisted Living Week

9/18-24: National Rehabilitation Awareness Week

9/20-25: International Week of Happiness at Work

Daily Themes

9/1: Building and Code Staff Appreciation Day

9/1: National Food Bank Day

9/1: World Letter Writing Day

9/2: National Hummingbird Day

9/2: National Live Fearless Day

9/4: Labor Day

9/5: Another Look Unlimited Day

9/5: International Day of Charity

9/5: Telephone Tuesday

9/6: National Read a Book Day

9/7: Buy a Book Day

9/7: Google Commemoration Day

9/7: National Feel the Love Day

9/7: National First Day of Peel Season

9/8: Stand Up To Cancer Day

9/10: World Suicide Prevention Day

9/10: Swap Ideas Day

9/11: Patriot Day

9/12: National Day of Encouragement

9/13: International Chocolate Day

9/15: National Google.com Day

9/15: National Online Learning Day

9/15: National Tradesmen Day

9/15: World Engineers Day

9/16: National Cleanup Day

9/18: Global Company Culture Day

9/18: International Equal Pay Day

9/19: ​National Voter Registration Day

9/21: World Alzheimer’s Day

9/21: World Gratitude Day

9/23: Education Technology Day

9/23: Fall Equinox

9/25: National Daughters Day

9/25: National YogaFit Day

9/26: National Law Enforcement Suicide Awareness Day

9/27: National Women’s Health And Fitness Day

9/28: National Good Neighbor Day

9/28: National North Carolina Day

9/29: National BRAVE Day

9/29: National Coffee Day

9/30: Family Health & Fitness Day USA

9/30: Save Your Photos Day

As a Constant Contact partner for nearly 10 years, we believe in the product and the results it provides to our clients. Get started with a free 60-day Constant Contact trial today. We know you’ll agree. Click here to get started.

Your August 2023 Content Ideas Are Here!

Your August 2023 Content Ideas Are Here!

by | Aug 3, 2023 | Blog

August 2023 is just around the corner, and it’s time to gear up for an exciting month of fresh content!  Here are some ideas to help you get started.

Monthly Themes

American Adventures Month

Back to School Month

Black Business Month

Family Fun Month

National Civility Month

National Golf Month

Summer Sun Safety Month

National Sandwich Month

Find this information helpful? Please share this blog!

Weekly Themes

August 6-12: Exercise with Your Child Week

August 6-12: National Farmers Market Week

August 7-13: National Simplify your Life Week

August 14-20: National Bargain Hunting Week

August 21-25: National Composites Week

August 25-31: Be Kind To Humankind Week

Daily Themes

8/1: National Night Out

8/1: Planner Day

8/1: Start Up Day Across America

8/1: World Wide Web Day

8/2: National CAD Day

8/2: National Ice Cream Sandwich Day

8/4: Hooray for Kids Day

8/4: International Beer Day

8/5: Blogger Day

8/6: National Friendship Day

8/6: National Root Beer Float Day

8/7: Professional Speakers Day

8/9: National Book Lovers Day

8/10: Vlogging Day

8/11: National Face Mask Day

8/11: National Son and Daughter Day

8/12: Garage Sale Day

8/15: National Relaxation Day

8/16: National Independent Worker Day

8/17: National Nonprofit Day

8/21: National Senior Citizens Day

8/30: National Grief Awareness Day

8/31: World Distance Learning Day

As a Constant Contact partner for nearly 10 years, we believe in the product and the results it provides to our clients. Get started with a free 60-day Constant Contact trial today. We know you’ll agree. Click here to get started.

Celebrating 10 years as a Constant Contact Certified Partner

Celebrating 10 years as a Constant Contact Certified Partner

by | Jul 27, 2023 | Blog, Constant Contact, email marketing

FOR IMMEDIATE RELEASE

Melanie Diehl Named a Constant Contact Certified Partner

Raleigh, NC marketing expert to help small businesses and nonprofits
achieve meaningful marketing results

 MELANIE DIEHL, RALEIGH, NC — June 26, 2023 – Melanie Diehl, President of Melanie & co Marketing Collective, has been named a Certified Partner by Constant Contact, a digital marketing platform trusted by millions of small businesses.

 As a Certified Partner, Melanie has demonstrated in-depth knowledge of the Constant Contact digital marketing platform and best practices. This ensures program participants and the clients she serves will realize meaningful results from their investments in email and online marketing.

  “I’m excited to celebrate 10 years as a Certified Partner with Constant Contact,” said Melanie. “Looking back this was such a wise decision for my business and for the clients I serve. I look forward to serving even more small business clients over the next 10 years!”

 “The Certification Program ensures customers that our Partners have proven, in-depth knowledge of online marketing and Constant Contact’s offerings,” said Mark Allen, VP of Customer Growth at Constant Contact. “By earning Certified Partner status, Melanie has demonstrated her commitment to helping clients succeed by taking proactive steps to grow her marketing skillset.”

 About Melanie & co Marketing Collective

Melanie & co Marketing Collective helps small to mid-size businesses, churches and nonprofits get found online by creating custom digital marketing solutions such as websites, email and social media marketing campaigns and local SEO services. We also serve the DIY marketer learn the skills they need to be successful through seminars and webinars.

 About Constant Contact

Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it’s driving sales, growing a customer base or engaging an audience, we deliver the performance and guidance to build strong connections and generate powerful results. For more information, visit www.constantcontact.com.

 

Media Contact:

Melanie Diehl

Melanie & co Marketing Collective

919.395.1366

hello@melaniediehl.com

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