Your customers want more than promotional emails from your retail business.

Are you giving them tips to use your product effectively? Have you introduced them to the people behind your business? When was the last time you asked them for feedback?

To drive sales with email marketing, go beyond self-promotion; look for ways to provide value and build customer relationships.

But even if you want to send a non-promotional email, how do you know what to send?

We get it. Sometimes coming up with an idea is the hardest part.

If you’re stuck, use these 20 writing prompts as inspiration.

Download your writing prompt worksheet to get started right away!

And check out a few examples from other small businesses:

Provide a “how-to” tutorial

Orange Cycle, Orlando, Florida
orange cycle

Provide a gift guide

The Basketry, Luling, Louisiana


Highlight your social media profiles

Art Impressions, Salem, Oregon

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Syndicated from the Constant Contact Blog ➞ [Worksheet] 20 Writing Prompts for Quick and Creative Non-promotional Emails