Where are my ideal clients spending time online?

Ah yes, the million dollar question. No, seriously. Knowing where your ideal client is spending time online can definitely equal dollars! Now that you have identified three avatars, the next step is to do a little more research. 

But guess what? You don’t have to spend hours pouring through data. It’s already been done for you. Pew Research conducts massive research and all that information is available to you. Not only that, Marketing Charts has assembled that data into an easily digestible chart. Easy-peasy! 

Check out the 2019 MarketingChart here! 

What do I say to my ideal client avatar?

Another great question. It will depend on the platform and the avatar’s pain points. If your Avatar is spending most of her time on Instagram, you’ll focus on creating images, stories and hashtags that relate to her. 

If your Avatar is spending time on YouTube, you’ll create engaging and compelling, highly optimized videos that he wants to consume.

Bottom line Be where your Avatar is spending time. Build a relationship with them there, create engaging content, have a conversation, be social, and be consistent.

Avatar segmentation

What are your next steps?

Spend some time on the platforms where your Avatar spends time. Find her there, and pay attention to what she’s talking about. Discover what videos he prefers. Be inspired by the groups or pages they interact with. Then, armed with this information, you can begin to create a content marketing strategy.


Next on the blog: Content Creation made easy. 

Need more support in ID'ing your Avatar?

We’re rolling out two new 12-week coaching groups in January where you get access to individualized training for all of your marketing efforts. Learn more about Collective Coaching with Melanie Diehl here