919.395.1366 hello@melaniediehl.com
Refresh Mode ON: Giving Your Email Marketing Strategy Some TLC

Refresh Mode ON: Giving Your Email Marketing Strategy Some TLC

by | Aug 17, 2023 | Blog, email, email marketing

 

As we dive in to this “Back to Business” season, let’s give our email marketing strategies some TLC. From crafting compelling content to embracing automation, let’s revitalize our approach and make every email count. Here are some ways you can do that:

Segmentation and Personalization: Divide your email list into segments based on customer preferences, behaviors, and demographics. Craft personalized content that speaks directly to each segment’s interests and needs, enhancing engagement and conversion rates.

Automation and Triggered Campaigns: Implement automated email workflows triggered by specific actions or events, such as welcome emails for new subscribers, abandoned cart reminders, or personalized recommendations based on past purchases. This adds relevance and timeliness to your communication.

Clear Call to Action (CTA): Each email should have a clear and compelling CTA that directs readers to take a specific action, such as visiting your website, making a purchase, or signing up for an event.

Leveraging User-Generated Content and Customer Stories: Showcase authentic stories from your customers through testimonials, reviews, or user-generated content. This adds credibility to your brand, builds trust, and allows potential customers to connect with real experiences.

Mobile Optimization: Make sure your emails look great and are easy to read on mobile devices. 85% of recipients open emails on their phones, so mobile-friendly design is essential.

Need help with your email marketing strategy? Click here to schedule a call.

Email Marketing Series, part 3 of 3

Email Marketing Series, part 3 of 3

by | Aug 3, 2023

Congratulations! You’ve successfully created your email campaigns, developed some compelling subject lines and grown your list. Now it’s time to get down to the real business of marketing and examine the ROI by reviewing your analytics. In this session you’ll also get a bonus lesson on creating converting landing pages.

REGISTER HERE

 

Email Marketing Series, part 3 of 3

Email Marketing Series, part 1 of 3

by | Aug 3, 2023

Email marketing is the king of ROI. And while it doesn’t have to be complicated, it’s more than sending an “eblast” or “newsletter.” In part one of the 3 part series, you’ll learn basic email marketing principles and we’ll cover some design and content ideas that will give you a good foundation for getting started on future email campaigns.

REGISTER HERE

Celebrating 10 years as a Constant Contact Certified Partner

Celebrating 10 years as a Constant Contact Certified Partner

by | Jul 27, 2023 | Blog, Constant Contact, email marketing

FOR IMMEDIATE RELEASE

Melanie Diehl Named a Constant Contact Certified Partner

Raleigh, NC marketing expert to help small businesses and nonprofits
achieve meaningful marketing results

 MELANIE DIEHL, RALEIGH, NC — June 26, 2023 – Melanie Diehl, President of Melanie & co Marketing Collective, has been named a Certified Partner by Constant Contact, a digital marketing platform trusted by millions of small businesses.

 As a Certified Partner, Melanie has demonstrated in-depth knowledge of the Constant Contact digital marketing platform and best practices. This ensures program participants and the clients she serves will realize meaningful results from their investments in email and online marketing.

  “I’m excited to celebrate 10 years as a Certified Partner with Constant Contact,” said Melanie. “Looking back this was such a wise decision for my business and for the clients I serve. I look forward to serving even more small business clients over the next 10 years!”

 “The Certification Program ensures customers that our Partners have proven, in-depth knowledge of online marketing and Constant Contact’s offerings,” said Mark Allen, VP of Customer Growth at Constant Contact. “By earning Certified Partner status, Melanie has demonstrated her commitment to helping clients succeed by taking proactive steps to grow her marketing skillset.”

 About Melanie & co Marketing Collective

Melanie & co Marketing Collective helps small to mid-size businesses, churches and nonprofits get found online by creating custom digital marketing solutions such as websites, email and social media marketing campaigns and local SEO services. We also serve the DIY marketer learn the skills they need to be successful through seminars and webinars.

 About Constant Contact

Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it’s driving sales, growing a customer base or engaging an audience, we deliver the performance and guidance to build strong connections and generate powerful results. For more information, visit www.constantcontact.com.

 

Media Contact:

Melanie Diehl

Melanie & co Marketing Collective

919.395.1366

hello@melaniediehl.com

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