Reviews. Recommendations. Testimonials.
Are you monitoring your online reputation? Do you know what’s being said about your business? I’m sure you’ve heard the phrase “people do business with and refer business to people they know, like and trust.” And while it might sound old, worn out or overused, truer words have never been spoken. Monitoring your online reputation is vital. Let me explain.
It’s crucial to monitor all the online directories and review sites where people are talking about your business. It’s even more important to respond to those reviews: respond to all the reviews, not just the 5-star reviews. Someone took time out of their day to talk about their wonderful experience with you, so take a minute to respond! Perhaps someone had a less than stellar experience with you. Take the time to respond to them as well. And don’t forget about the “other people–the stalkers” who are watching how you respond.
Make a plan, before it’s a PR emergency
Monitor your reputation and establish a review response strategy. By having “canned responses” that are easily personalized, you can save time AND build relationships with your former, current and future clients. Some examples of canned responses:
“Thank you FIRST NAME for the kind words. We here at BUSINESS NAME strive to provide excellence service for all of our clients.”
“FIRST NAME, we understand your experience at BUSINESS NAME was not satisfactory. Please reach out to us at “contact info” so we can explore this situation a bit further.”
Want to learn more about monitoring your online reputation and establishing a review response strategy? We offer a few options. You can schedule a workshop for your business or group and learn together. Or we can develop a custom strategy for your business. We’re happy to chat with you. Schedule a call today: melaniediehl.as.me