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Your May 2020 Content Planner is here!

Your May 2020 Content Planner is here!

Who can believe it’s May already? The year is flying by so quickly. We’ve created this Marketing and Holiday Content Planner Guide to help you get inspired and stay organized.

How do I communicate with my audience in these times? 

Offer your subscribers real value. If you’ve shifted to offer more online or virtual resources, let them know! Folks still want and need to send Mother’s Day gifts. Make it easy for them. Maybe you have ideas for kid-friendly activities that support families who are getting a little stressed and running out of creativity. Do you have a YouTube channel with content your readers crave? Share that with them. Most of all, don’t sweat it. Enjoy the moments of your days, and breathe. You’ve got this. And I’ve got you!

May 2020 marketing planner

Got a burning email question not answered here? I’m happy to help you. Drop a comment below, or reach out to me on social media, or email your questions to [email protected] I’d love to hear from you.

Learn more about email marketing!

We are pleased to offer Email Marketing Academy with Melanie Diehl. This self-led online course is perfect for the beginner and the advanced email marketer.

Need more support than a course? We offer that too!

We offer both in-person and virtual training for individuals, organizations, private groups, and higher-education programs. Check out our offerings here, and our workshop calendar here. If you don’t see what you’re looking for, we can create it for you! Simply email us to discuss your specific needs, and we can make it happen!

Your Email Marketing Questions Answered

Your Email Marketing Questions Answered

I teach a lot of email marketing seminars. A LOT. Over the years, I’ve presented email marketing to 1000’s of small business owners, marketers, and organizations. Some of the students are familiar with email marketing, and some are brand-new to the concept. But without fail, I get asked the following questions in my sessions. Today, I’m sharing my answers with you!

What type of content do I send? 

The content should always be about them (the reader), rarely about us. Subscribers want to know WIIFM (what’s in it for me)? Sending relevant content to an interested audience is key. Make the content personalized, interest-based and value-laden. Always include a CTA (call to action) even if it’s just a read more link to your blog or video or website. Video content is some of the highest performing content at the moment, so leverage that opportunity to drive traffic to your YouTube channel!

email marketing questions answered

How often should I send an email? 

This will vary based on your industry and your subscribers expectations. If you’re a local deli with specials of the day, then daily, of course. If you’re a nonprofit organization, monthly might suffice. How much content do you have to share? So many factors affect this. For most businesses and organizations, 2-4 times a month is acceptable.

How do I grow my email list on a budget? 

There are numerous ways to grow your list without investing a fortune! Here’s several free or low-cost ideas. 

1. Add a SUBSCRIBE link or button to your email signature 

2. Create a QR code that links to your sign-up URL 

3. Add a signup form to your website. 

4. Use Text-to-Join, a feature included in some Email Service Providers and available as a 3rd party tool for others

 5. Create a landing page with a freebie download. 

email marketing questions answered

How often should I provide value versus sell? 

We provide value in every single email campaign we send. Again, it goes to knowing your audience, knowing their needs, their pain points, serving them. And dependent on the industry, selling in emails will vary. If you’ve got a product or service to sell, promote that. There’s no hard and fast rule, because it’s so industry specific. We help our clients identify the best strategies for their unique businesses.

Do I need to have a content plan for my email list?

Absolutely! A content calendar is a huge time saver. You know when we have events and sales and new products, etc., so those get added first. Then you fill in with additional content. A content calendar is really the best way to approach all content marketing strategies.

email marketing questions answered

Got more questions?

Got a burning email question not answered here? I’m happy to help you. Drop a comment below, or reach out to me on social media, or email your questions to [email protected] I’d love to hear from you.

Learn more about email marketing!

We offer both in-person and virtual training for individuals, organizations, private groups, and higher-education programs. Check out our offerings here, and our workshop calendar here. If you don’t see what you’re looking for, we can create it for you! Simply email us to discuss your specific needs, and we can make it happen!

Google and Your Business

Google and Your Business

As a public speaker for Google’s Get Your Business Online (GYBO) program, my mission is to teach as many business owners as possible about the free (and low-cost) Google tools and products that are available to them.

Here’s a quick look at just a few of these Google tools.

  • Google My Business
  • Google My Business Website
    • A free one-page website available to every claimed and verified Google My Business listing. It’s great as a starting place for those businesses just getting started.
  • Google Adwords Express
    • Adwords Express is a simpler version of Google Adwords. It’s simple, easy to launch., and there is no cost to create an Adwords Express campaign (however, there is a budget requirement for CPC or PPC. Google Adwords experts can help with this). gybo.com/awexpress
  • Google Trends
    • What’s the hottest trending topics on the web at any given moment? Research your industry to help develop your content. trends.google.com
  • Google Alerts
    • Goodness, this is one of my favorite tools. Set alerts on your business, your name, your competitors, your high school crush (but that’s between you and Google), and get an email digest whenever your alert is found online. google.com/alerts
  • YouTube
    • Google is the world’s number one search engine. YouTube is in second place! And video is growing stronger every moment. Leverage your YouTube channel, and get more eyeballs on your content. youtube.com
  • G-Suite
    • While not free, it is certainly affordable at around $5/month. Get domain-based email, 30GB of memory, 99.9% up-time, 24/7 support, and so much more. I use it and I encourage all of my clients to use it as well. gsuite.google.com
  • Google Trainer
    • Bring one of Google’s 15 National Trainers to your event, anywhere in the US! There’s no cost to your organization, and the level of education and training is top notch. Learn how to bring a trainer to your event here.

melanie diehl leading google session huntsville al

[Infographic] July 2017 Marketing and Holiday Planning

[Infographic] July 2017 Marketing and Holiday Planning

July-2017-holiday-and-marketing-planning-ft-image

Is your marketing heating up for the summer?

If the next few months are your business’s busy season, you’re probably already gearing up for a flood of new customers coming through your doors.

How can you get your new customers to stay loyal all year long?
Repeat customers are reported to spend 300 percent more than new customers.

Make it easier to retain new customers by encouraging them to join your email list and following up with a thoughtful and timely marketing email.

Tip: Use this script if you’re not sure how to ask for email addresses at your business.
Constant Contact’s email templates make it easy to create an eye-catching email in a matter of minutes.

Our Fourth of July template might be just what you need to drive sales this Independence Day:

Fourth-of-July-email-template

Customize the template with your own logo, text, and links to wish your subscribers a happy holiday and bring them back to your business.

Looking for more content ideas?
There are plenty more ideas to choose from in the infographic below. Take a look or download and print the infographic to stay on track all month long.

July-2017-Infographic

syndicated from the Constant Contact blog

[Infographic] June 2017 Marketing and Holiday Planning

[Infographic] June 2017 Marketing and Holiday Planning

It’s hard to believe that we’re almost halfway through 2017!

June is the perfect time of year to review your first few months of business and see where you need to make adjustments in the second half of the year.

If you aren’t hitting your numbers the way you’d like, try one of the ideas below to increase revenue for your business.

June is also full of holidays your business can take part in, like Father’s Day, Summer Solstice, and Social Media Day. 

You can send a timely email to your audience in a matter of minutes, using Constant Contact’s professionally designed email templates.

Here’s an example of one of our email templates for Father’s Day:

fathers day email template

Your business can also push sales by holding a special Summer Solstice event and extending your store hours.

Or, celebrate Social Media Day on June 30th by encouraging your customers to post a photo of themselves at your business. Offer a prize to the person who gets the most engagement on their photo — and you’ll benefit from some increased exposure to a relevant audience.

Looking for more content ideas? 

There’s plenty more ideas  to choose from in the infographic below. Take a look or download and print the infographic to stay on track all month long.

june_infographic

Download the infographic here! 

Syndicated from the Constant Contact Blog.