by Ruth Fullerton-Reeves | Dec 2, 2023
Digital Marketing Blueprint Course 6-part series
In a world where digital marketing reigns, the rules seem to constantly fluctuate. Small business owners need resources they can rely on that are easy to manage while maintaining all the other aspects of running a business. This 6-part course provides small business owners with a blueprint, or framework, that will give them the knowledge and tools they need to successfully market their business in today’s online world.
1/9/2024 – Part 1: Creating a Digital Marketing Blueprint
1/11/2024 – Part 2: Identifying Your Target Market
1/16/2024 – Part 3: Websites and Point of Sale Systems for your Business
1/18/2024 – Part 4: Email Marketing for your Small Business
1/23/2024 – Part 5: Social Media Marketing for Your Small Business
Learn the latest strategies for using social media to market your business. We’ll cover the basics of Facebook, Instagram and LinkedIn, then we’ll take a deeper dive into developing a content strategy, how to build a content calendar, and how to measure the success of your social media campaigns.
REGISTER HERE
1/25/2024 – Part 6: Get Your Business Found on Google Search & Maps
by Ruth Fullerton-Reeves | Aug 24, 2023
IN PERSON EVENT
You’ve been using Facebook successfully for some time now, and you’re ready to ramp up your game. Join us for Beyond the Boost: Get More from Facebook for Your Business, a seminar and hands-on workshop where you’ll learn how to leverage Meta Business Suite, run Facebook Ads, and more. Prerequisite: existing Facebook Business page and working knowledge of social media marketing. Attendees are encouraged to bring their computers to this session for hands-on work. Laptops will be available for your use if you don’t have your own. This session is not for beginners.
REGISTER HERE
by Ruth Fullerton-Reeves | Aug 24, 2023
IN PERSON EVENT
Are you ready to learn some insider secrets about Meta’s New Page Experience? Then you’re in the right place. Join us for an Advanced Facebook Business Page seminar where we’ll explore and unlock features that will help you save time and energy on your Facebook marketing efforts. Prerequisite: existing Facebook Business page and working knowledge of social media marketing. Attendees are encouraged to bring their computers to this session for hands-on work. Laptops will be available for your use if you don’t have your own. This session is not for beginners.
REGISTER HERE
by MelanieD | Mar 27, 2015 | Blog
Part 2 of an ongoing series, discussing social media tips you can put to work right now.
Today’s topic is Facebook Posting/Liking/Sharing
Ahh, Facebook. You are like a fickle teenager. What you said yesterday may still hold true for today, or maybe not! Here’s a list of do’s and don’ts that should hold true for the {near} future.
- Follow the 80/20 rule: posts that offer perceived value to others and are NOT self-promotions will garner the best fans. For every self-promo post, offer 4 posts that promote other businesses or community figures, events, etc.
- Like other Pages that are complimentary to your business and like what they are posting (again, use caution and do not “over-like:” one of the worst behaviors is to be perceived as “spammy”). Additionally, like Pages where YOU do business: the hairdresser, the coffee shop, the local newspaper, your church, etc.
- Be genuine and authentic. Tell YOUR story with your words, and be transparent whenever possible. If you have a customer service issue that starts online, address it tactfully and then attempt to resolve it privately. This is the time for your customer service skills to shine! Your honesty and authenticity will show all of your fans and followers that you are the “real deal.”
- Unless religion or politics is your business, keep your personal opinions off your business page. There is no reason to possibly alienate a current or potential customer just because of a difference of personal beliefs. Those who care to share their personal opinions online should do post on their personal profile, keeping in mind your privacy settings and that YOU are your personal brand, so be judicious!
- Share {selectively} your business posts on your personal profile. Your friends and family are interested in your business, but only just a little. If they really want to know what’s going on in your business, they will follow your business page!
- Use the post scheduler on the update status bar to make your life a little easier. You can schedule posts up to 6 months or more in advance.
- Thank your new fans: “Thanks to our newest fans Mary Smith, John Doe, and Sally SoAndSo! We hope you will tell your friends about us!” Pages sometimes can tag people, but don’t worry if you can’t. People still love to be recognized personally.
*sigh* I need a new assistant.
- Share a personal story from time to time. Nothing crazy, just a little tidbit for your fans to know there’s a real person here, not just some computer churning out automated posts. Example, “It’s been raining cats and dogs here at XYZ headquarters; any suggestions on where to get some good galoshes?” or “Working from home today, and my little doggy is snoring in the chair beside me.” And post a pic of the doggy.
- If you have the option, ask someone you trust to review your business.
- If you have video, post it! People LOVE videos. They don’t have to be professional: take a look at YouTube; it’s mostly videos caught on cell phones, and that’s ok! Just make it short and sweet and authentic!
by MelanieD | Jan 30, 2015 | Blog
Bully (n.) a blustering, quarrelsome, overbearing person who habitually badgers and intimidates smaller or weaker people.
Nobody is a stranger to the term. Bullying is rampant in our society, and has become more so with the technology we have today. It seems to be easier than ever for bullying to take place with texting and the lightening-fast social media tools of Facebook, Twitter, Instagram, You Tube, and so on. So many of our youth are armed with their cell phones, and they seem to be connected to their devices 24-hours a day. How do we as a society address this problem?
Too many of our young people have fallen victim to bullying; some teens have even taken their own lives due to the extreme bullying they have endured. This tragedy should never again occur.
As parents, teachers, community leaders, adults, it is our duty it is our due diligence to put a stop to this. Handing over the computers, tablets, cell phones to young people should come with strings attached. Adults should have full access to these devices, and the social media accounts that are being utilized, to keep a watchful eye on the conversations taking place. Just as we would not hand over the car keys to someone without the proper training, we should practice the same with texting and social media.
I am a believer that an individual’s privacy should be respected, and this can become a battle between parent and child; but if there is nothing to hide, that becomes a moot point. Finding balance and establishing trust is key to making this work. Let’s not let another young person’s life end too soon because we are not vigilant in protecting them.
