What does a social media manager do?

What does a social media manager do?

I was recently asked, “what does a social media manager really do?” Here’s my answer.

I’ve been in the industry for 11 years, and let me say it’s changed drastically over that time! I remember the days when a large majority of our Facebook audience saw most of the organic content we posted. Tweets were limited to 140 characters, and LinkedIn was a job-finding site. We too have changed with the times. We no longer focus on simply “getting a business on Facebook.” Rather, we create comprehensive marketing strategies so our clients can have the best possible experience when using the various social media platforms, and generate leads. My team of experts is as dedicated as I am to providing excellent results for our clients.

melanie diehl social media manager working at desk

At Melanie & co, here’s what we do for our social media clients.

? As a highly qualified social media managers, we work with our clients to identify goals and establish KPI’s to measure success.

? We identify a client’s avatar/target audience to understand the client’s audience and language.

? As expert social media managers, we create/curate content that speaks to the client’s audience. This can be in the form of blog posts, video, images, text, hashtags and more.

? We perform community management service (monitor comments/questions and respond appropriately on client’s behalf).

? We provide monthly reports that include metrics and analytics, identify gaps and reveal areas of improvement to implement in future campaigns.

? And most importantly: we participate in ongoing education and professional development to keep current with platform and industry trends. I’m a proud member of The Social Clique, a high level mastermind of social media marketers across the globe, led by Rachel Pedersen.

If you want to know how Melanie & co can help your business, shoot an email to hello@melaniediehl.com We’d love to explore options with you! 

Social Media Image Sizes Cheat Sheet

Social Media Image Sizes Cheat Sheet

What size do I make my image for social media?

With the social media sites constantly making updates, there can be a lot of confusion over the ideal size to create images and photos. Here’s a brief rundown of some critical social media photo sizes. A simple, accurate listing of the most popular social media images all in one place!

At the time of this publication (January 27, 2018), the top recommended size for image posts are 1200 pixels square. This dimension is ideal for Facebook and Instagram posts, and it also works well for LinkedIn and Twitter.

The top recommended size for link posts on Facebook, Twitter and LinkedIn are 1200 x 628 pixels (a 1.91:1 aspect ratio).

All the image recommendations listed in this article are based on pixels (h) by pixels (w). Need help creating your images at the proper size? There are several tools, both paid and free, that are available for you. A few of my favorites are Canva, PicMonkey and Picresize.

Facebook Photo Sizes

  • Facebook Page Cover photo: 820 x 312 desktop / 640 x 360 mobile
  • Facebook Profile photo: upload 170 x 170
  • Facebook Link preview: min. 600 x 314
  • Facebook Photo post: 476 x varied height (larger images often have better quality)
  • Facebook Group Cover photo: 1640 x 859
  • Facebook Event Cover photo: 1200 x 675

Twitter Photo Sizes

  • Twitter Header: 1500 x 500
  • Twitter Profile: 400 x 400
  • Tweeted Image: 1200 x 675
  • Twitter Card image: 1200 x 628

Instagram Photo Sizes

  • Instagram Profile Photo: 110 x 110 minimum
  • Instagram photo: minimum 1080 width for best quality

LinkedIn Photo Sizes

  • LinkedIn profile cover photo: 1584 wide by 396 high
  • Linked in profile picture: 400 x 400 to 20,000 x 20,000
  • LinkedIn blog post link share (matches Facebook):1200 x 628
  • LinkedIn photo share: 1200 x 1200
  • LinkedIn Company cover photo: 1536 x 768
  • LinkedIn Company logo: 300 x 300 square

YouTube Photo Sizes

  • YouTube Channel Art: 2560 x 1440
  • Video thumbnail: 1280 x 720
  • Channel icon: 800 x 800
social media image size chart

[Infographic] June 2017 Marketing and Holiday Planning

[Infographic] June 2017 Marketing and Holiday Planning

It’s hard to believe that we’re almost halfway through 2017!

June is the perfect time of year to review your first few months of business and see where you need to make adjustments in the second half of the year.

If you aren’t hitting your numbers the way you’d like, try one of the ideas below to increase revenue for your business.

June is also full of holidays your business can take part in, like Father’s Day, Summer Solstice, and Social Media Day. 

You can send a timely email to your audience in a matter of minutes, using Constant Contact’s professionally designed email templates.

Here’s an example of one of our email templates for Father’s Day:

fathers day email template

Your business can also push sales by holding a special Summer Solstice event and extending your store hours.

Or, celebrate Social Media Day on June 30th by encouraging your customers to post a photo of themselves at your business. Offer a prize to the person who gets the most engagement on their photo — and you’ll benefit from some increased exposure to a relevant audience.

Looking for more content ideas? 

There’s plenty more ideas  to choose from in the infographic below. Take a look or download and print the infographic to stay on track all month long.


Download the infographic here! 

Syndicated from the Constant Contact Blog.

4 Tools You Need to Create an Email and Social Media Marketing Calendar

4 Tools You Need to Create an Email and Social Media Marketing Calendar

It’s a common problem with email marketing and social media marketing: You know you need to send regular emails and post to your business’ social networks, but it’s hard to make time for it and you’re always struggling with what to say to your customers.

Before you know it, you haven’t sent an email since before the holiday rush, your last Facebook post was a month ago, and your customers think you’ve abandoned them.

Don’t lose hope! You can make marketing a regular part of your business day with these four tools that will keep you on track and help you come up with topics to talk about.

1. Email marketing plan template and calendar

Having an email marketing plan in place will help you align your marketing efforts. And it’s easier than you think.

In just 15 minutes, you can use our email marketing plan template to outline the dates and events that are important for your business throughout the year.

Then, use our 2017 Email Marketing Calendar to plan the dates that you’ll send emails during the rest of the year.


Tip: Plan social media posts to support your email campaigns and extend your reach. Our Social Share tool makes it easy to promote your email on social media — right in your Constant Contact account. Watch our Using Social Share video to see how it’s done.

2. Facebook Reminders

Facebook is rolling out a new Reminders feature that alerts Page admins to post before major holidays and at specific days and times that they select.

If you’re not sure what the best time and day are to reach your audience, use Facebook Insights to determine when your fans are most active and engaging with your page, and what content they’re interested in.

This data will help you come up with a regular posting schedule that you can set in the Facebook Reminders calendar.

facebook reminders

Image courtesy of AdWeek

3. Twitter Events

If you’re looking for ideas for what to share on Twitter, check out the Events feature in Twitter’s Analytics platform.

Start by going to analytics.twitter.com, click on the Brand Hub tab, and then click Events. The Events feature allows you to browse by looking at an overview of upcoming events with information on how many tweets have been shared, and which countries are tweeting the most about them.

Twitter events

Take a deeper dive by clicking into the categories here: Events, Sports, Movies, and Recurring trends.

You’ll find a list of popular events, with information like category, location, date, or audience size. Click into the event name for more details.

Twitter events 2

For example, the Valentine’s Day event details share statistics on how many tweets were shared for the holiday in 2016, demographic information, and a list of top tweets and live tweets.

Check out events to see if your business has a connection and join the conversation on Twitter. If you’re part of a larger conversation, your tweets have the chance to be seen and shared by more people.

twitter analytics example

4. Monthly infographics

If there are gaps in your marketing plan, keep an eye out on the Constant Contact blog for our monthly marketing and holiday planning infographic.

Every month, Constant Contact shares a list of important holidays, themes, content ideas, and marketing statistics.

Syndicated from the Constant Contact blog