Your October 2023 Content Ideas Are Here!

Your October 2023 Content Ideas Are Here!

Your October 2023 content ideas are here!  With so many events coming up, you can tailor your social media content to resonate with your audience’s interests and values. 

Monthly Themes:

Emotional Wellness Month
Breast Cancer Awareness Month
Eat Better, Eat Together Month
Adopt a Shelter Dog Month
Family History Month
Financial Planning Month
Global Diversity Awareness Month
Health Literacy Month
Bullying Prevention Month
Chili Month
Depression Education and Awareness Month
National Learning and Development Month
National Dessert Month
National Pizza Month

Weekly Themes:

10/1-7 – Mental Illness awareness Week
10/2-8 – Active Aging Week
10/3-9 – Animal Welfare Week
10/6-13 – Manufacturing Week
10/16-20 – National Health Education Week

Daily Themes:

10/1: International Day of Older Persons
10/1: National Homemade Cookies Day
10/2: World Architecture Day
10/4: Improve Your Office Day
10/4: National Taco Day
10/5: National Do Something Nice Day
10/5: National Depression Screening Day
10/6: Inbox ZERO Day
10/6: Manufacturing Day
10/7: Frugal Fun Day
10/7: National LED Light Day
10/8: National Heroes’ Day
10/9: Columbus Day/Indigenous Peoples’ Day
10/10: Face Your Fears Day
10/11: National Spread Joy Day
10/11: National Stop Bullying Day
10/14: National Dessert Day
10/15: National Aesthetician Day
10/16: National Boss’s Day
10/17: National Clean Your Virtual Desktop Day
10/18: Day of Unity
10/18: National Chocolate Cupcake Day
10/18: Support Your Local Chamber of Commerce Day
10/20: World Statistics Day
10/26: National Pumpkin Day
10/28: National Chocolate Day
10/28: National First Responders Day
10/29: National Internet Day
10/31: Halloween

Remember to  actively engage your audience throughout the month to foster deeper connections and a stronger sense of community.  After all, social media is meant to be SOCIAL. 

Need help with your social media strategy? Click here to schedule a call with us today!

Prioritize Your Content Marketing for Success

Prioritize Your Content Marketing for Success

In the realm of business, setting priorities is key to achieving success, and this principle extends to content marketing. Let’s explore how to establish your content marketing priorities and leverage them to support your business goals.

Defining Content Marketing

Content marketing is a strategic approach focused on creating, distributing, and promoting valuable content to engage and educate your customers and prospects.

Content Creation Priorities

To create valuable content that resonates with your audience, consider these questions for every piece of content you produce:

  1. Who is my target audience?
  2. What challenges are they facing?
  3. How can I provide solutions and help them?
  4. Use a clear, strong, easy-to-follow CTA

Addressing these questions guides your content creation process.

Content Distribution & Promotion Priorities

Develop a clear plan for promoting each piece of content. Utilize social media, blogs, YouTube, and email marketing campaigns to amplify your message. Focus on platforms where your primary audience spends their time.  Consider a domino content approach, where you repurpose content to streamline creation and maximize reach.

Understanding your content marketing priorities is crucial for success. By consistently creating valuable content tailored to your audience and strategically promoting it, you can enhance engagement, build trust, and achieve your business objectives. If you need assistance, we can help. Schedule a call today!

Refresh Mode ON: Giving Your Email Marketing Strategy Some TLC

Refresh Mode ON: Giving Your Email Marketing Strategy Some TLC


As we dive in to this “Back to Business” season, let’s give our email marketing strategies some TLC. From crafting compelling content to embracing automation, let’s revitalize our approach and make every email count. Here are some ways you can do that:

Segmentation and Personalization: Divide your email list into segments based on customer preferences, behaviors, and demographics. Craft personalized content that speaks directly to each segment’s interests and needs, enhancing engagement and conversion rates.

Automation and Triggered Campaigns: Implement automated email workflows triggered by specific actions or events, such as welcome emails for new subscribers, abandoned cart reminders, or personalized recommendations based on past purchases. This adds relevance and timeliness to your communication.

Clear Call to Action (CTA): Each email should have a clear and compelling CTA that directs readers to take a specific action, such as visiting your website, making a purchase, or signing up for an event.

Leveraging User-Generated Content and Customer Stories: Showcase authentic stories from your customers through testimonials, reviews, or user-generated content. This adds credibility to your brand, builds trust, and allows potential customers to connect with real experiences.

Mobile Optimization: Make sure your emails look great and are easy to read on mobile devices. 85% of recipients open emails on their phones, so mobile-friendly design is essential.

Need help with your email marketing strategy? Click here to schedule a call.

Where are my clients?

Where are my clients?

Where are my ideal clients spending time online?

Ah yes, the million dollar question. No, seriously. Knowing where your ideal client is spending time online can definitely equal dollars! Now that you have identified three avatars, the next step is to do a little more research. 

But guess what? You don’t have to spend hours pouring through data. It’s already been done for you. Pew Research conducts massive research and all that information is available to you. Not only that, Marketing Charts has assembled that data into an easily digestible chart. Easy-peasy! 

Check out the 2019 MarketingChart here! 

What do I say to my ideal client avatar?

Another great question. It will depend on the platform and the avatar’s pain points. If your Avatar is spending most of her time on Instagram, you’ll focus on creating images, stories and hashtags that relate to her. 

If your Avatar is spending time on YouTube, you’ll create engaging and compelling, highly optimized videos that he wants to consume.

Bottom line Be where your Avatar is spending time. Build a relationship with them there, create engaging content, have a conversation, be social, and be consistent.

Avatar segmentation

What are your next steps?

Spend some time on the platforms where your Avatar spends time. Find her there, and pay attention to what she’s talking about. Discover what videos he prefers. Be inspired by the groups or pages they interact with. Then, armed with this information, you can begin to create a content marketing strategy.


Next on the blog: Content Creation made easy. 

Need more support in ID'ing your Avatar?

We’re rolling out two new 12-week coaching groups in January where you get access to individualized training for all of your marketing efforts. Learn more about Collective Coaching with Melanie Diehl here

What is an Avatar Study?

What is an Avatar Study?

What is an Avatar Study?

Now that we’ve dipped our toe into the “Avatar water” it’s time to wade in a bit further. Let’s talk about an Avatar Study.

Taking some time to really get to know our ideal client is an investment that is worth its weight in gold. When we understand our audiences pain points and their language, it makes it easier for us to create the messaging that will relate to them.

Because it’s really not about us. It’s about them.

Whenever we work with a new client, whether it’s an existing business or a new business, we always like to perform an avatar study. Most businesses will have more than one Avatar. Recently we worked with Larry, a  game store owner who’s been in business for 10 years. Larry had a pretty good idea of his client Avatar, but had never performed a formal Avatar study. Larry embraced this exercise wholeheartedly, and was able to identify three clear avatars. Larry even went as far as to give each of his avatars real names. He determined that his number one Avatar was Molly The Mom. Molly The Mom’s pain points shifted somewhat during the pandemic, which caused Larry to shift his messaging, and provide resources that met her needs, and ultimately resulted in increased awareness and sales for his business.

Bottom line Larry created targeted marketing campaigns specifically for each of his avatars. And that’s what helped him be successful.

Avatar segmentation

So, what exactly do you need to know about your Avatar?

There are four components to explore or understand when we are identifying our Avatar. Those areas are psychographic, demographic, geographic, and behavior segments.

Let’s start with psychographics. Psychographics cover your avatars lifestyle, their values and their motives, their personality traits: the things that are of interest to them. 

Probably the most common segmentation people are familiar with is demographics. Demographics include one’s age and gender, their income and education, their nationality or ethnicity, their religion. 

The geographic segment is fairly simple. It’s whether your audience is local, regional, national or international.

And finally we explore the behavioral segmentation. This is quite possibly one of the most critical components to understand about your avatar. Knowing where they stand as far as brand loyalty or product loyalty, where they are in the buyer’s journey. 

I challenge you to complete 3 ideal client avatars for your business or organization, your service or product. And keep in mind that your client avatars will likely shift somewhat over time. We encourage all businesses to review their ideal client avatars on a regular basis. An annual review, prior to creating your next marketing calendar, is a great way to stay current with your avatars.


You’ve identified three ideal client avatars!

The next step is to determine, based on your avatars, where and when to post content that your avatars will consume. Join us next week for some practical tips you can use right away to help get your message heard by your audience.

Need more support in ID'ing your Avatar?

We’re rolling out two new 12-week coaching groups in January where you get access to individualized training for all of your marketing efforts. Learn more about Collective Coaching with Melanie Diehl here