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30 Ways to Grow Your Email List

30 Ways to Grow Your Email List

by | Dec 11, 2023

In this workshop you’ll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward. Having an interested and qualified list of contacts that you can stay top of mind with is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 30 easy ways to grow your contact list today! We will cover: • Why someone should join your contact list and what’s in it for them • How to ask people to join your list “face-to-face” • How to use social media to grow your list • How to grow your list on your website or blog—and 26 more ways!

REGISTER HERE
Prioritize Your Content Marketing for Success

Prioritize Your Content Marketing for Success

by | Sep 6, 2023 | Blog

In the realm of business, setting priorities is key to achieving success, and this principle extends to content marketing. Let’s explore how to establish your content marketing priorities and leverage them to support your business goals.

Defining Content Marketing

Content marketing is a strategic approach focused on creating, distributing, and promoting valuable content to engage and educate your customers and prospects.

Content Creation Priorities

To create valuable content that resonates with your audience, consider these questions for every piece of content you produce:

  1. Who is my target audience?
  2. What challenges are they facing?
  3. How can I provide solutions and help them?
  4. Use a clear, strong, easy-to-follow CTA

Addressing these questions guides your content creation process.

Content Distribution & Promotion Priorities

Develop a clear plan for promoting each piece of content. Utilize social media, blogs, YouTube, and email marketing campaigns to amplify your message. Focus on platforms where your primary audience spends their time.  Consider a domino content approach, where you repurpose content to streamline creation and maximize reach.

Understanding your content marketing priorities is crucial for success. By consistently creating valuable content tailored to your audience and strategically promoting it, you can enhance engagement, build trust, and achieve your business objectives. If you need assistance, we can help. Schedule a call today!

Refresh Mode ON: Giving Your Email Marketing Strategy Some TLC

Refresh Mode ON: Giving Your Email Marketing Strategy Some TLC

by | Aug 17, 2023 | Blog, email, email marketing

 

As we dive in to this “Back to Business” season, let’s give our email marketing strategies some TLC. From crafting compelling content to embracing automation, let’s revitalize our approach and make every email count. Here are some ways you can do that:

Segmentation and Personalization: Divide your email list into segments based on customer preferences, behaviors, and demographics. Craft personalized content that speaks directly to each segment’s interests and needs, enhancing engagement and conversion rates.

Automation and Triggered Campaigns: Implement automated email workflows triggered by specific actions or events, such as welcome emails for new subscribers, abandoned cart reminders, or personalized recommendations based on past purchases. This adds relevance and timeliness to your communication.

Clear Call to Action (CTA): Each email should have a clear and compelling CTA that directs readers to take a specific action, such as visiting your website, making a purchase, or signing up for an event.

Leveraging User-Generated Content and Customer Stories: Showcase authentic stories from your customers through testimonials, reviews, or user-generated content. This adds credibility to your brand, builds trust, and allows potential customers to connect with real experiences.

Mobile Optimization: Make sure your emails look great and are easy to read on mobile devices. 85% of recipients open emails on their phones, so mobile-friendly design is essential.

Need help with your email marketing strategy? Click here to schedule a call.

Your May 2020 Content Planner is here!

Your May 2020 Content Planner is here!

by | Apr 28, 2020 | Blog, email marketing

Who can believe it’s May already? The year is flying by so quickly. We’ve created this Marketing and Holiday Content Planner Guide to help you get inspired and stay organized.

How do I communicate with my audience in these times? 

Offer your subscribers real value. If you’ve shifted to offer more online or virtual resources, let them know! Folks still want and need to send Mother’s Day gifts. Make it easy for them. Maybe you have ideas for kid-friendly activities that support families who are getting a little stressed and running out of creativity. Do you have a YouTube channel with content your readers crave? Share that with them. Most of all, don’t sweat it. Enjoy the moments of your days, and breathe. You’ve got this. And I’ve got you!

May 2020 marketing planner

Got a burning email question not answered here? I’m happy to help you. Drop a comment below, or reach out to me on social media, or email your questions to hello@melaniediehl.com I’d love to hear from you.

Learn more about email marketing!

We are pleased to offer Email Marketing Academy with Melanie Diehl. This self-led online course is perfect for the beginner and the advanced email marketer.

Get Email Marketing Academy Here!

Need more support than a course? We offer that too!

We offer both in-person and virtual training for individuals, organizations, private groups, and higher-education programs. Check out our offerings here, and our workshop calendar here. If you don’t see what you’re looking for, we can create it for you! Simply email us to discuss your specific needs, and we can make it happen!

Your Email Marketing Questions Answered

Your Email Marketing Questions Answered

by | Apr 18, 2020 | Blog, email marketing

I teach a lot of email marketing seminars. A LOT. Over the years, I’ve presented email marketing to 1000’s of small business owners, marketers, and organizations. Some of the students are familiar with email marketing, and some are brand-new to the concept. But without fail, I get asked the following questions in my sessions. Today, I’m sharing my answers with you!

What type of content do I send? 

The content should always be about them (the reader), rarely about us. Subscribers want to know WIIFM (what’s in it for me)? Sending relevant content to an interested audience is key. Make the content personalized, interest-based and value-laden. Always include a CTA (call to action) even if it’s just a read more link to your blog or video or website. Video content is some of the highest performing content at the moment, so leverage that opportunity to drive traffic to your YouTube channel!

email marketing questions answered

How often should I send an email? 

This will vary based on your industry and your subscribers expectations. If you’re a local deli with specials of the day, then daily, of course. If you’re a nonprofit organization, monthly might suffice. How much content do you have to share? So many factors affect this. For most businesses and organizations, 2-4 times a month is acceptable.

How do I grow my email list on a budget? 

There are numerous ways to grow your list without investing a fortune! Here’s several free or low-cost ideas. 

1. Add a SUBSCRIBE link or button to your email signature 

2. Create a QR code that links to your sign-up URL 

3. Add a signup form to your website. 

4. Use Text-to-Join, a feature included in some Email Service Providers and available as a 3rd party tool for others

 5. Create a landing page with a freebie download. 

email marketing questions answered

How often should I provide value versus sell? 

We provide value in every single email campaign we send. Again, it goes to knowing your audience, knowing their needs, their pain points, serving them. And dependent on the industry, selling in emails will vary. If you’ve got a product or service to sell, promote that. There’s no hard and fast rule, because it’s so industry specific. We help our clients identify the best strategies for their unique businesses.

Do I need to have a content plan for my email list?

Absolutely! A content calendar is a huge time saver. You know when we have events and sales and new products, etc., so those get added first. Then you fill in with additional content. A content calendar is really the best way to approach all content marketing strategies.

email marketing questions answered

Got more questions?

Got a burning email question not answered here? I’m happy to help you. Drop a comment below, or reach out to me on social media, or email your questions to hello@melaniediehl.com I’d love to hear from you.

Learn more about email marketing!

We offer both in-person and virtual training for individuals, organizations, private groups, and higher-education programs. Check out our offerings here, and our workshop calendar here. If you don’t see what you’re looking for, we can create it for you! Simply email us to discuss your specific needs, and we can make it happen!