Email marketing is proven to be an effective avenue for attaining and retaining customers. However, most people have a misconception about the purpose of email marketing. Generally speaking, the most effective email marketing campaigns are not about trying to sell a product or service, but rather to build and enhance relationships with your current customers. When you focus on enhancing the relationships you have with your customers, you will always be on their mind when anything concerning your business pops up. As a result, you will be the first person they contact for more of your product or service and they will be more likely to refer you to other people.
Most people also don’t know how to write an email that has the highest probability of getting opened, read and acted upon with a reply or contact of some kind. This is where we can make a significant difference in helping your company bring in more business.
Here is a sample of areas in which we excel at to maximize the effectiveness of an email marketing campaign.
The subject line in an email is one of the most important parts of an email marketing campaign. A great subject line can generate a high open rate (the percentage of people who actually opened your email to read it) and a subject line using traditional tactics can result in horribly low open rates. With our experience and knowledge of highly effective email campaigns, we will create subject lines that are optimized to produce high open rates. We utilize strategies that include: the ideal number of words and characters in the subject line, using proven action words (and not using ineffective action words), proper use of words in capital letters (EXAMPLE), conveying an effective sense of urgency (not something like, “ACT NOW!!!), personalizing the subject line and more.
The design of an email template is also a very important part of achieving great results from an email marketing strategy. After years of email marketing, we have learned the ins and outs of effective email marketing, especially when it comes to the design and layout of the email itself. A good design facilitates a higher read rate, which results in more contacts and customers for your business.
What we do:
- Develop a customized structure for your email design and layout that is effective at generating a high read-rate
- Carefully select pictures (not clip-art) to maximize conversion (readership to a contact)
- Choose the proper colors and fonts for your email campaign (simplicity in this area is key)
- Create an email with the most effective length for your campaign
Did you know that more than half of all emails are opened with a mobile device? This is why it is more important than ever to create an email that is also mobile friendly. This includes shorter subject lines, one column emails and much more.
Choosing the right email template is a very important aspect of an effective email campaign. Some templates are ideal for certain lines of work while other templates are better suited for other industries. We will choose the one that is best for your email strategy.
Using Images in Your Email Marketing
Using the right images can have a significant impact on the effectiveness of your email marketing campaign. We follow a series of best practices when it comes to using images in your email marketing campaign.
The most important part of an email is the content. We have the knowledge and experience to create an email that engages your recipients, encouraging them to read your email and act. Just like you, your email recipients are busy and we know how to write emails that get read.
Improve Your Open Rates
There are several proven tactics that we employ to significantly improve open rates. One involves using the right From Name and From Email Address. There are several more that we have found to be effective at improving open rates that we are ready to use for your email marketing campaign.
As an Authorized Local Expert with Constant Contact, we provide free marketing seminars, webinars and workshops for small businesses and nonprofits, often by partnering with local organizations. These events cover topics ranging from email marketing, social media marketing, event promotion, and more. Whether you’re looking to engage your customers, build your audience, drive sales or donations, or increase overall brand awareness, we have the online marketing expertise to help you succeed. As a Certified Solution Provider we can help you leverage the power of Constant Contact and grow your business.