Shop Local. Shop Small. Shop Rolesville NC
In October 2014, local business owner Melanie Diehl, Your Social Media Gal, decided to work with business owners in the Rolesville NC area to promote them on Small Business Saturday. Diehl applied for and was approved as a Neighborhood Champion through the American Express Small Business Saturday website. Being a neighborhood champion gave her the tools and marketing materials necessary to provide to the local business community and help them promote their goods and services. Armed with flyers, reusable shopping bags and balloons, Diehl set out to educate these local business owners about how to participate in Small Business Saturday and “get in on the spending action taking place during this holiday shopping weekend.”
Diehl partnered with the local weekly newspaper, The Rolesville Weekly, and the participating business owners advertised their specials to help spread awareness of this first event to take place in Rolesville.
|Neighborhood Champion Melanie Diehl (l)
with a shopper from Ohio (c) and her
sister (r) on Small Business Saturday
On the cold morning of Saturday, November 29, 2014, Diehl and two friends set up shop on Main Street, in front of the local coffee shop, The Coffee Lodge, and passed out shopping bags, shopping lists and other Shop Small branded products to the shoppers, in hopes of sending them on to the business owners.
Several shoppers visited ALL 10 participating businesses and took “selfies” while there, and those businesses got even more exposure when the pictures were uploaded to social media sites and tagged #ShopRolesville.
Some of the participating business owners were so excited about this opportunity to promote the Rolesville business community they decided to make this a quarterly event, not just an annual event. So, a handful of business leaders started meeting in January of 2015 and launched Shop Local Rolesville, All Year!
Watch for Shop Rolesville 2015 events in February, May, August, and of course, the Big Day, November 28!
For more details on participating in the Shop Rolesville events, contact Melanie Diehl, Your Social Media Gal at 919.395.1366 or email firstname.lastname@example.org
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