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Your May 2020 Content Planner is here!

Your May 2020 Content Planner is here!

Who can believe it’s May already? The year is flying by so quickly. We’ve created this Marketing and Holiday Content Planner Guide to help you get inspired and stay organized.

How do I communicate with my audience in these times? 

Offer your subscribers real value. If you’ve shifted to offer more online or virtual resources, let them know! Folks still want and need to send Mother’s Day gifts. Make it easy for them. Maybe you have ideas for kid-friendly activities that support families who are getting a little stressed and running out of creativity. Do you have a YouTube channel with content your readers crave? Share that with them. Most of all, don’t sweat it. Enjoy the moments of your days, and breathe. You’ve got this. And I’ve got you!

May 2020 marketing planner

Got a burning email question not answered here? I’m happy to help you. Drop a comment below, or reach out to me on social media, or email your questions to [email protected] I’d love to hear from you.

Learn more about email marketing!

We are pleased to offer Email Marketing Academy with Melanie Diehl. This self-led online course is perfect for the beginner and the advanced email marketer.

Need more support than a course? We offer that too!

We offer both in-person and virtual training for individuals, organizations, private groups, and higher-education programs. Check out our offerings here, and our workshop calendar here. If you don’t see what you’re looking for, we can create it for you! Simply email us to discuss your specific needs, and we can make it happen!

Your Email Marketing Questions Answered

Your Email Marketing Questions Answered

I teach a lot of email marketing seminars. A LOT. Over the years, I’ve presented email marketing to 1000’s of small business owners, marketers, and organizations. Some of the students are familiar with email marketing, and some are brand-new to the concept. But without fail, I get asked the following questions in my sessions. Today, I’m sharing my answers with you!

What type of content do I send? 

The content should always be about them (the reader), rarely about us. Subscribers want to know WIIFM (what’s in it for me)? Sending relevant content to an interested audience is key. Make the content personalized, interest-based and value-laden. Always include a CTA (call to action) even if it’s just a read more link to your blog or video or website. Video content is some of the highest performing content at the moment, so leverage that opportunity to drive traffic to your YouTube channel!

email marketing questions answered

How often should I send an email? 

This will vary based on your industry and your subscribers expectations. If you’re a local deli with specials of the day, then daily, of course. If you’re a nonprofit organization, monthly might suffice. How much content do you have to share? So many factors affect this. For most businesses and organizations, 2-4 times a month is acceptable.

How do I grow my email list on a budget? 

There are numerous ways to grow your list without investing a fortune! Here’s several free or low-cost ideas. 

1. Add a SUBSCRIBE link or button to your email signature 

2. Create a QR code that links to your sign-up URL 

3. Add a signup form to your website. 

4. Use Text-to-Join, a feature included in some Email Service Providers and available as a 3rd party tool for others

 5. Create a landing page with a freebie download. 

email marketing questions answered

How often should I provide value versus sell? 

We provide value in every single email campaign we send. Again, it goes to knowing your audience, knowing their needs, their pain points, serving them. And dependent on the industry, selling in emails will vary. If you’ve got a product or service to sell, promote that. There’s no hard and fast rule, because it’s so industry specific. We help our clients identify the best strategies for their unique businesses.

Do I need to have a content plan for my email list?

Absolutely! A content calendar is a huge time saver. You know when we have events and sales and new products, etc., so those get added first. Then you fill in with additional content. A content calendar is really the best way to approach all content marketing strategies.

email marketing questions answered

Got more questions?

Got a burning email question not answered here? I’m happy to help you. Drop a comment below, or reach out to me on social media, or email your questions to [email protected] I’d love to hear from you.

Learn more about email marketing!

We offer both in-person and virtual training for individuals, organizations, private groups, and higher-education programs. Check out our offerings here, and our workshop calendar here. If you don’t see what you’re looking for, we can create it for you! Simply email us to discuss your specific needs, and we can make it happen!

May 2019 Content Themes & Holidays

May 2019 Content Themes & Holidays

April’s showers are gone and now it’s time for your business to bloom. Whether you want to grow your list, your sales, or your visibility in the community, the content below can help you plant the seed for a great month in May!

Content Ideas for May

Mother’s Day Sale – Mother’s day is a can’t miss holiday. Make sure to email your audience when this day is approaching, and remind them of everything their mother has done for them. Help them make it special for her by offering sales or coupons for the things she’ll love, or discounts for mothers on the day just for them!

Teachers are the backbone of our education system and don’t get enough credit for all their hard work. Show them that you appreciate everything they do by offering them a discount on this day.

Support the Troops. With Armed Forces day and Memorial day occurring this month, it’s a perfect time to show your support for the troops. How: Start a fundraiser for veterans by adding a Donations block to your emails or offer a discount to anyone with a military ID for the month of May.

May Holidays

2 Brothers and Sisters Day

5 Cinco de Mayo

6 National Nurses Day

7 National Teachers Day

12 Mother’s Day

25 International Jazz Day

25 National Wine Day

27 Memorial Day

May Themes

• Teacher Appreciation Week (6th-10th)

• Nurses Week (first full week)

• National Bike Month

• National Hamburger Month

When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. [Source: DMA]


May 2019 Marketing & Holiday Planning
July 2018 Content Planner

July 2018 Content Planner

As we enter into the second half of the year, July is a perfect time to reflect and reinforce existing relationships, as well as think about how we can grow in the days to come. What’s your plan to prevent existing customer relationships from melting away in the summer sun? What about a strategy to bring the heat against your competition and gain more customers?

Whether your focus is to engage your existing audience, grow your list, or both, the July 2018 Marketing and Holiday Infographic below should help you keep your cool this July.

July-Infographic-2018

 

 

 

 

 

 

source: Constant Contact 

Look Great in the Inbox

Look Great in the Inbox

First impressions matter – how are YOU doing with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact! You’ll learn:

· Branding beyond the logo – how placement, pictures, even colors can reinforce recognition & engagement

· Readability – including fonts, white space and single-column designseminar look great in the inbox

· Images – including sizing, placement, links and more

·  Share-ability – are you going social with your email? Easy tips to encourage more cross-platform engagement

Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the dos and the don’ts for your own email marketing!