Part 2 of 6 Digital Marketing Blueprint Series: Not everyone is your potential customer or client. In this session, we discuss how to identify your target market (aka Avatar) and how to create messages that they connect with and how to reach them where they are. REGISTER HERE
Graphics are a huge part of what attracts people to your brand. Canva is one of the leading graphic design programs that packs a big bang for your buck. In this lively webinar, we will walk through various graphic sizes, photos, creating animated posts, and even presentations inside of this platform. REGISTER HERE
Part 3 of 6 Digital Marketing Blueprint Series: Your website is the one piece of the internet you actually own. There are multiple options for creating a website, from a single landing page to a multiple page site with customer access and shopping carts and more. How will you make online selling easy? In this…
Audience: Beginner to Intermediate Canva is a powerful, free design tool that you can use to create professional graphics, short videos, and print materials. Join this session to learn how to set up and use Canva, how to create eye-catching images using this software, and how to use other powerful features of this fantastic and…
In this session, we discuss several of the free and low-cost Google products for work and how they can help you in marketing your business. We’ll discuss using Google Alerts, Google Trends and YouTube for social media and email marketing, Google Docs and Google Drive (including some great tips and shortcuts), and additional resources including…
Maybe you’re newly considering social media for your business or non-profit, or maybe you’ve been struggling to make your current profiles more engaging. In either case, this session will answer your common questions about different platforms, how to build your following, and what to say to drive results. REGISTER HERE
You DON’T have to pay to play! Learn the latest strategies for using Facebook to market your business: what’s new and why it’s important; the difference between a Facebook profile, a page, business manager and ads manager. Learn how to leverage groups, events and much more. REGISTER HERE
Email marketing has a 90% deliverability rate and an average of 38x ROI. Done right, it can really drive sales and brand awareness for your small business. This seminar will help you avoid common mistakes and maximize your emails for powerful impact! REGISTER HERE!
Audience: Beginner to Intermediate Canva is a powerful, free design tool that you can use to create professional graphics, short videos, and print materials. Join this session to learn how to set up and use Canva, how to create eye-catching images using this software, and how to use other powerful features of this fantastic and…
Part 2 of 4-Part Social Media Power Hour Series: stories and hashtags and reels, oh my! Building your brand and selling on Instagram does not need to be a mystery! Pictures are worth a thousand words . . . and they sell! Join us for a workshop designed to help move followers from inspiration to…
Learn the latest strategies for using social media to market your business. We’ll cover the basics of Facebook, Instagram and LinkedIn, then we’ll take a deeper dive into developing a content strategy, how to build a content calendar, and how to measure the success of your social media campaigns. REGISTER HERE
Audience: Intermediate to Advanced In this training, digital marketing expert Melanie Diehl takes a deeper dive into the advanced capabilities of Canva. The session includes hands-on design time and screen-sharing for feedback. PRE-REQUISITES: Canva account and working knowledge of Canva. Having a Canva Pro (paid subscription) account is highly recommended. REGISTER HERE
Part 3 of 4-Part Social Media Power Hour Series: So much more than a job site! LinkedIn is famous for connecting professionals all over the world. Many people associate it with finding new positions and advancing one’s career, but LinkedIn can also be a valuable space for expanding the network for many types of businesses.…
Google is the number one search engine in the world, and your small business deserves to be found! In this session, you’ll learn how to leverage Google Business Profile, a free tool for businesses of all sizes. REGISTER HERE
Part 4 of 4 Social Media Power Hour Series: it’s not just crafts and recipes! Pinterest is no longer just a crafts and recipes site. It’s a visual search engine, and a powerful one at that. In this session, you’ll learn best practices for optimizing your Pinterest profile, graphics creation, and how to drive website…
Google Reviews. BBB. LinkedIn Recommendations. TripAdvisor. Yelp. Facebook Reviews . . . and so many more online directories where a local business can be reviewed. Do YOU know what THEY are saying about your business? Did you know that 52% of consumers report that positive customer reviews make them more likely to use a local…
In Person Event Many small business owners are hesitant to develop a marketing plan from the get-go because they fear it will “break the bank.” Not necessarily so! In this session, we’ll look at free and/or low-cost marketing options that you can put into practice to increase both awareness and growth for your business. REGISTER…
In Person Event The saying “a picture (or video…) is worth a thousand words” hits the nail on the head when it comes to marketing your small business. In this session, you’ll learn how to best use photos and videos to effectively market your business and connect with your target audience. If you’re looking to…