In a world where digital marketing reigns, the rules seem to constantly fluctuate. Small business owners need resources they can rely on that are easy to manage while maintaining all the other aspects of running a business. This 6-part course provides small business owners with a blueprint, or framework that will give them the knowledge…
Your brand is not just a logo. It’s the customer’s overall perception of your business. Small businesses often are competing against big brands with devoted customers and unlimited marketing budgets. It’s important to find ways to stand out with a solid brand-building process of your own. In this seminar, you will learn how to create…
Many small business owners are hesitant to develop a marketing plan from the get-go because they fear it will "break the bank." Not necessarily so! In this session, we'll look at free and/or low-cost marketing options that you can put into practice to increase both awareness and growth for your business. *This is an in-person…
The saying "a picture (or video...) is worth a thousand words" hits the nail on the head when it comes to marketing your small business. In this session, you'll learn how to best use photos and videos to effectively market your business and connect with your target audience. If you're looking to showcase your products…
Heard of “location, location, location? For online marketing its content, content and content”! Things like tone, date & time, and frequency impact how you attract and engage your audiences (or not). We’ll cover tidbits like how many links create the most engagement, how to create a high-open subject line, tips on using pictures and videos,…
You’ve been using Facebook successfully for some time now, and you’re ready to ramp up your game. Join us for Beyond the Boost: Get More from Facebook for Your Business, a hybrid seminar and hands-on workshop where you’ll learn how to leverage Meta Business Suite, run Facebook Ads, and more. Prerequisite: existing Facebook Business page…
email marketing : : a crash course is a session where you will learn tips, techniques, and strategies to guide you through the tools and features for basic email marketing in Constant Contact. It’s great for beginners who want to learn how to start creating email marketing campaigns for their business or for email marketers…
Maybe you’re newly considering social media for your business or non-profit, or maybe you’ve been struggling to make your current profiles more engaging. In either case, this session will answer your common questions about different platforms, how to build your following, and what to say to drive results. REGISTER HERE
Do you know that 43% of small businesses dedicate six or more hours per week to social media? While it’s important to engage for social visibility and key connections online, we all want to do more in less time. This session will help you save time at get back to what you love to do…
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish. REGISTER…
Before launching any marketing campaign it’s important to know what your business needs and why you need it. Not all businesses need to be on all platforms. Learn about the basics that will get your business started online and best practices for implementing additional platforms, or if you even need them! REGISTER HERE
In this workshop, you’ll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward. Having an interested and qualified list of contacts that you can stay top of mind with is vital to every business. Continuing to grow that list is just as important.…