Google Analytics, pt. 1

Having a website is important for your small business and for your marketing activities. Understanding what’s working – and not working – on your site is even more important. In this session, you’ll learn how to install Google Analytics (a free and powerful tool) on your WordPress site, what to measure and how to set…

Google Analytics, pt. 2

Now that your Google Analytics has had time to collect data, it’s time to analyze it. Armed with this data, you’ll be prepared to leverage and optimize your website so it can do what you really want it to do: work for you around-the-clock. In this session, you’ll learn: who is visiting your website, how…