Building Your Brand

online

Your brand is not just a logo. It’s the customer’s overall perception of your business. Small businesses often are competing against big brands with devoted customers and unlimited marketing budgets. It’s important to find ways to stand out with a solid brand-building process of your own. In this seminar, you will learn how to create…

Drive New Business With Social Media

Maybe you’re newly considering social media for your business or non-profit, or maybe you’ve been struggling to make your current profiles more engaging. In either case, this session will answer your common questions about different platforms, how to build your following, and what to say to drive results. REGISTER HERE

Get Your Business Online with Google

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish. REGISTER…

Creating a Digital Marketing Blueprint for Your Business

Before launching any marketing campaign it’s important to know what your business needs and why you need it. Not all businesses need to be on all platforms. Learn about the basics that will get your business started online and best practices for implementing additional platforms, or if you even need them! REGISTER HERE

Identifying Your Target Market

Not everyone is your potential customer or client. In this session, we discuss how to identify your target market (aka Avatar) and how to create messages that they connect with and how to reach them where they are. REGISTER HERE

Canva: Design Basics

Canva is a powerful, free design tool that you can use to create professional graphics, short videos, and print materials. Join this session to learn how to set up and use Canva, how to create eye-catching images using this software, and how to use other powerful features of this fantastic and user-friendly tool. This hybrid…

Websites and Point of Sale Systems for your Business

Your website is the one piece of the internet you actually own. There are multiple options for creating a website, from a single landing page to a multiple page site with customer access and shopping carts and more. How will you make online selling easy? In this session, learn about websites and POS systems and…

Canva: Advanced Design Skills

In this training, digital marketing expert Melanie Diehl takes a deeper dive into the advanced capabilities of Canva. The session includes hands-on design time and screen-sharing for feedback. PRE-REQUISITES: Canva account and working knowledge of Canva. Having a Canva Pro (paid subscription) account is highly recommended. REGISTER HERE

Email Marketing for Your Business

Email marketing has a 90% deliverability rate and an average of 38x ROI. Done right, it can really drive sales and brand awareness for your small business. This seminar will help you avoid common mistakes and maximize your emails for powerful impact! REGISTER HERE

Canva: Design Basics

Canva is a powerful, free design tool that you can use to create professional graphics, short videos, and print materials. Join this session to learn how to set up and use Canva, how to create eye-catching images using this software, and how to use other powerful features of this fantastic and user-friendly tool. This hybrid…

Canva: Design Basics

Canva is a powerful, free design tool that you can use to create professional graphics, short videos, and print materials. Join this session to learn how to set up and use Canva, how to create eye-catching images using this software, and how to use other powerful features of this fantastic and user-friendly tool. This hybrid…

What Are They Saying About Your Business Online?

Google Reviews. BBB. LinkedIn Recommendations. TripAdvisor. Yelp. Facebook Reviews . . . and so many more online directories where a local business can be reviewed. Do YOU know what THEY are saying about your business? Did you know that 52% of consumers report that positive customer reviews make them more likely to use a local…