Part 4 of 4 Social Media Power Hour Series: it’s not just crafts and recipes! Pinterest is no longer just a crafts and recipes site. It’s a visual search engine, and a powerful one at that. In this session, you’ll learn best practices for optimizing your Pinterest profile, graphics creation, and how to drive website traffic and generate leads.
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Part 3 of 4-Part Social Media Power Hour Series: So much more than a job site! LinkedIn is famous for connecting professionals all over the world. Many people associate it with finding new positions and advancing one’s career, but LinkedIn can also be a valuable space for expanding the network for many types of businesses. In this seminar, you will learn how to effectively use LinkedIn to market yourself and your business.
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Part 2 of 4-Part Social Media Power Hour Series: stories and hashtags and reels, oh my! Building your brand and selling on Instagram does not need to be a mystery! Pictures are worth a thousand words . . . and they sell! Join us for a workshop designed to help move followers from inspiration to making purchasing decisions instantaneously. This session will cover building your brand, creating buzz, Instagram influencers, hashtags, a business toolkit and the ins and outs for businesses. Bring your device for some hands-on activity!
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You DON’T have to pay to play! Learn the latest strategies for using Facebook to market your business: what’s new and why it’s important; the difference between a Facebook profile, a page, business manager and ads manager. Learn how to leverage groups, events and much more.
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Hey friends! We’re getting ready to cross over into a new year, and with that comes an opportunity to add some fresh ideas to your content marketing strategy. To start you off on the right foot, we’ve put together some topics and examples that you can use to create your January 2024 content.
In January, wellness takes center stage, covering physical, mental, and financial aspects. For health and fitness professionals like nutritionists and gym owners, build trust with your audience by reassuring them of ongoing support beyond “get healthy month.” Share plans for classes and events spanning the coming months, introduce loyalty programs for continuous engagement, and offer personalized birthday month discounts to show appreciation and encourage sustained participation.
For mental health professionals, the start of the year provides a prime opportunity to emphasize the importance of ongoing mental well-being. Beyond the January focus, cultivate a lasting commitment to mental health by offering resources such as mindfulness exercises, stress management workshops, and self-care tips. Encourage your audience to prioritize self-care not just as a New Year’s resolution but as an integral part of their year-round well-being journey.
For financial advisors, wealth managers, and the like, try these ideas: Introduce special promotions or discounts on financial planning services for those who sign up or inquire during January. Create a sense of urgency by making these offers exclusive to the beginning of the year. Launch a campaign centered around the idea of setting new financial goals for the year ahead. Emphasize the importance of reviewing and updating financial plans regularly. Launch a financial wellness challenge or milestone tracker that encourages participants to achieve specific financial goals by year-end. Provide regular check-ins, resources, and support throughout the year.
I may be the queen of email marketing, but I still LOVE handwritten cards and letters! 
That’s why I’m shouting it from the rooftops that International Letter Writing Week is coming up.
This is a fantastic opportunity to send notes or letters expressing gratitude to your customers, clients, or followers for their support throughout the year. Personalize each note by mentioning specific interactions or purchases.
After receiving gift cards, not everyone uses them immediately — or at all. A little under half of U.S. adults (47 percent) say they have unused gift cards, gift vouchers or store credits. 
Good thing there is a day set aside in January to remind consumers to use the gift cards they received over the holidays. Take advantage of this opportunity to encourage your customers to come in and use those gift cards.
We hope you’ve found these tips and examples helpful. If you need help with your content creation strategy and implementation, reach out to learn how we can help!