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I was recently asked, “what does a social media manager really do?” Here’s my answer. I’ve been in the industry for 11 years, and let me say it’s changed drastically over that time! I remember the days when a large majority of our Facebook audience saw most of the organic content we posted. Tweets were limited to 140 characters, and LinkedIn was a job-finding site. We too have changed with the times. We no longer

[Infographic] December 2019 Content Planner

Posted by MelanieD on  November 29, 2019

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Category: Blog, content marketing
December is here and it’s one of the busiest months for small businesses! It can be a bit overwhelming to juggle your online marketing alongside your personal gatherings during the holiday season, but you’ve got this and you’ve got us! So let’s finish 2019 strong. If you don’t already have a holiday marketing plan underway, this is your last chance to check out Constant Contact’s Holiday HQ for last-minute resources for all your online marketing needs this

[Infographic] November 2019 Marketing & Holiday Planning

Posted by MelanieD on  October 28, 2019

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Category: Blog
Use this list of holidays, month-long themes, and stats to inspire your November email and social media marketing campaigns.

[Infographic] August 2019 Marketing & Holiday Planning

Posted by MelanieD on  July 29, 2019

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Category: Blog
If you’re looking to end the summer season with a bang, here are some ideas to make your business a hot spot in August.

A day in the life of a social media manager

Posted by MelanieD on  July 13, 2019

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Category: Blog
It’s not as glamorous as some may think. It’s not all “playing on Facebook and Instagram” and posting selfies and food pictures. A typical day consists of strategy creation, client calls, and developing KPIs. We curate content, create content, schedule and monitor posts; it includes community engagement, measuring insights and analytics, and creating reports. We research, and research, then research some more. We spend time learning the newest trends through ongoing education and training, and