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shop small logo

Posted by MelanieD on  January 23, 2015

Category: Uncategorized
Shop Local. Shop Small. Shop Rolesville NC Our History In October 2014, local business owner Melanie Diehl, Your Social Media Gal, decided to work with business owners in the Rolesville NC area to promote them on Small Business Saturday. Diehl applied for and was approved as a Neighborhood Champion through the American Express Small Business Saturday website. Being a neighborhood champion gave her the tools and marketing materials necessary to provide to the local business

An Organized Working Space

Posted by MelanieD on  January 13, 2015

Category: Blog
Refresh your working space for the new year. Guest blogger Cyndy Ratcliffe, Certified Professional Organizer®, Organizing Solutions, Inc. As Melanie invited me to be a guest blogger to share some organizing tips I was reminded of this quote “Don’t be too busy mopping the floor to turn off the faucet” unknown So often we are running so fast that we continue running without stopping to evaluate what we might change to be more productive and
working on computer
I frequently hear the same question: how much time should a business owner or professional spend on social media per day or week? My general response is most maintenance work (responding to posts and requests, sharing, pinning/re-pinning, and re-tweeting, etc.) can be done in less than 20 minutes per day. However, to do this, one must set aside a larger chunk of time during the week (Sunday afternoon?) to schedule posts in advance. Create a

Using images in online marketing

Posted by MelanieD on  December 5, 2014

Category: Blog
Images are powerful. Many of us have heard the statement, “science indicates that the human eye registers images 60,000 times faster than text.” While I’ve not been able to confirm that, I have found data* that states, “Presentations using visual aids were found to be 43% MORE PERSUASIVE than unaided presentations.” Good enough for me! Without a doubt, any marketing material we produce is going to be more effective when we include images: photos, graphics, statistical

De Hart Botanical Gardens

Posted by MelanieD on  November 11, 2014

Category: Blog
Tags: ,
It was time to get my daughter’s senior portraits taken, and an awesome photographer and family friend offered his services. So off we went, on a glorious day in October. One of his favorite places to shoot photos is the De Hart Botanical Gardens just south of Louisburg, NC. I had driven past the entrance to the Gardens many times, but never taken the time to stop for a visit. What a treat it was!