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Shop Local

Posted by MelanieD on  February 10, 2014

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Category: Blog
I checked in with my Facebook newsfeed a few minutes ago and noticed a friend had liked a local business page. I was curious, so checked out the page. It’s a general store that hasn’t opened its doors yet. They just joined Facebook as a business page 12 hours ago. When I visited the page, there were already 97 fans. I decided to give them some FB love, and liked their page. It’s been 13

Social media tips you can use now, part 1.

Posted by MelanieD on  December 3, 2013

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Category: Uncategorized
In an ongoing series, we will discuss social media tips you can put to work right now. Today’s topic is scheduling and time management. I frequently hear the same question: how much time should a business owner or professional spend on social media per day or week? My general response is most maintenance work (responding to posts and requests, sharing, pinning/re-pinning, and re-tweeting, etc.) can be done in less than 20 minutes per day. However,

My Pink Coat Story

Posted by MelanieD on  March 19, 2013

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Category: Uncategorized
Facebook photo posts receive 39% higher interaction rates than average posts, and when fans are specifically asked to like, comment or share a post, they respond remarkably well: between 3 times and 7 times higher than when not specifically asked. This screen shot shows some numbers that are awesome. The post received 28 likes, comments and shares.  The numbers you don’t see here: 59 organic and 110 viral post views. From a page that had