so happy to announce that I’ll be speaking at the nation’s BEST nonprofit
communications conference – Create Good!
conference is returning for its fifth year to Durham, N.C., to inspire practical learning with fun,
creativity and energy. Mark your calendars for May 9-10. I can’t wait to go, and you don’t want to miss
a second of it!
This is the premier event for nonprofit communicators to network, learn from the leading professionals of our industry, and find inspiration to infuse creativity and energy into your own communications efforts. During this year’s conference, I’ll be presenting on: Email Marketing: the Good, the Bad, the Ugly
2019 Create Good Conference features two full days of engaging sessions,
creativity workshops, and an after-hours lip sync battle. It kicks off on Thursday,
May 9 with a keynote by Barbara Peña,
Director of Education and Outreach for RAICES (Refugee and Immigrant Center for
Education and Legal Services), who’ll be sharing how viral fundraising success
was both thrilling and sobering. On Friday, May 10, musician, storyteller
and activist David Flores of Las Cafeteras will present his keynote on using
art and creativity to approach grassroots activism that builds bridges.
fast – there’s a limited number of spots left for this year’s event!
excited to be joining an amazing roster of speakers. It’s an incredibly diverse
group that includes communications directors, CEOs, and freelancers and more,
all from organizations like SHARE Charlotte, March for Science DC, GLSEN, Fired
Up Fundraising, and Nonprofit Marketing Guide! It’s going to be a fun
conference with a lot of valuable insight.
Create Good Conference will be hosted at the Durham Arts Council on May 9 and 10.
Tickets are on sale now. For more information visit creategoodconference.com.
April’s showers are gone and now it’s time for your business to bloom. Whether you want to grow your list, your sales, or your visibility in the community, the content below can help you plant the seed for a great month in May!
Content Ideas for May
Mother’s Day Sale – Mother’s day is a can’t miss holiday. Make sure to email your audience when this day is approaching, and remind them of everything their mother has done for them. Help them make it special for her by offering sales or coupons for the things she’ll love, or discounts for mothers on the day just for them!
Teachers are the backbone of our education system and don’t get enough credit for all their hard work. Show them that you appreciate everything they do by offering them a discount on this day.
Support the Troops. With Armed Forces day and Memorial day occurring this month, it’s a perfect time to show your support for the troops. How: Start a fundraiser for veterans by adding a Donations block to your emails or offer a discount to anyone with a military ID for the month of May.
2 Brothers and Sisters Day
5 Cinco de Mayo
6 National Nurses Day
7 National Teachers Day
12 Mother’s Day
25 International Jazz Day
25 National Wine Day
27 Memorial Day
• Teacher Appreciation Week (6th-10th)
• Nurses Week (first full week)
• National Bike Month
• National Hamburger Month
When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. [Source: DMA]
I teach lots of digital marketing classes and workshops, and Email Marketing is one of my most popular sessions. And without fail, this question is asked at every Email Marketing class I present. So today, I’m going to share with you my best advice on how often to email your subscribers! Keep in mind, this article is meant to address regular email communication, not sales funnels or sequences.
Consistency is key
There are several factors that can play into how often you send regular email campaigns to your subscribers. Let’s explore a few of those factors
What is your audience expecting from you? When you encourage subscribers, do you set the expectation up front about how often they’ll hear from you? Hopefully, you’re setting those expectations–it’s a good idea for both you and them. But it goes deeper than that: what information are you going to share with them? That will affect the frequency of your email campaigns too.
Let’s say, for example, you run a local cafe and coffee shop, and you have daily soup and drink specials. You could very likely be fine sending a daily email sharing the specials so your subscribers can make their lunch plans in advance.
On the other hand, if you’re a service-based business, like an insurance broker or a web designer, you probably won’t fare as well sending daily email updates. It can be difficult to craft relevant information that warrants a daily email campaign. Service-based businesses generally have greater success emailing their subscribers on a monthly or twice-monthly basis so they can provide relevant content that makes a real impact on their readers.
Then there’s organizations and associations like Chambers of Commerce and churches and nonprofits who fall somewhere between the daily and monthly email campaigns. Generally these organizations send a monthly “newsletter” supplemented with regular (often weekly) updates.
So, what’s the bottom line?
At a bare minimum, we recommend sending monthly email campaigns. A colleague of mine refers to it as a “pageant wave in the inbox” and I have to agree. Even if your subscriber doesn’t open and read the email, they see your business or organization name, and that visibility is super important! Being consistent with your email marketing, keeping top of mind, and being visible will benefit you when the time does arrive that your subscriber wants and needs exactly what you offer. And that’s a good thing.
Melanie & Co Marketing Collective has been creating highly converting email marketing campaigns since 2010, and is a 5-time All Star Award Winner with Constant Contact.
As we enter into the second half of the year, July is a perfect time to reflect and reinforce existing relationships, as well as think about how we can grow in the days to come. What’s your plan to prevent existing customer relationships from melting away in the summer sun? What about a strategy to bring the heat against your competition and gain more customers?
It’s important that a business’s information appears—and appears correctly— when people search online. Research shows that 80% of consumers used a search engine when looking for information about local businesses.1 And, businesses that are online grow 40% faster and are twice as likely to create jobs.2 This brief tutorial explains the importance of creating or claiming your local business listing using Google My Business–a free tool for your business!
Once a business listing has been verified, you can manage your information as it appears across Google Search and Maps, and help potential customers find important information, including phone numbers, hours of operation, and driving directions.
But just what is Google My Business?
Creating a business listing helps you control the details Google displays, so they’re up-to-date and consistent across Search and Maps. It won’t guarantee that your business will appear in the search results, but it can help.
Google My Business doesn’t replace a business website, but it can help your listing stand out in the search results and on the map, and send potential customers to your site.
Why is Google My Business important?
People visit 1.5 billion destinations every month related to their Google Searches.3 People are searching locally: there are billions of local searches made monthly, and more than 30% of all mobile searches are related to location.4
Businesses with storefronts open to customers—and those that meet with customers in local service areas—can appear on Google Maps. These listings help searchers find businesses nearby.
Google Maps also considers other factors, like relevancy, distance, and prominence.Relevancy is how well a business listing matches a search. If your listing is detailed and up-to-date, Google is more likely to show it for relevant searches.
Google My Business makes it easy for your listing to appear on all devices. It works on computers, laptops, tablets and smartphones, so potential customers can find you, no matter how they get online.
How do I get started with Google My Business?
It’s so easy! Just head over to gybo.com/business, click on “View My Listing” and Google will walk you through the steps. All you need to complete the process is a Google account (and that’s free, too!)
How do I get my Google My Business Listing verified?
During the listing creation process (or in the verification process), Google will prompt you to “Verify Now” by one of several options. Most commonly is for the business owner to request a postcard. Within approximately 14 business days, you will receive a postcard with a PIN number on it that you will use to verify your business. The postcard will have specific instructions on how to update your listing. If you’re working with a GYBO partner, you may have access on an online expedited verification form, which processes your request electronically within 3-5 business days. As your GYBO partner, let me know if you need access to this form.
Want to learn more about Google My Business? Click here to get the latest updates.
Over the past 9+ years, I’ve met with countless business owners and entrepreneurs. We’ve had many conversations about marketing and networking and successful business strategies and making money. The list goes on.
But there’s one thing I’ve found in common with every. single. person. It all comes back to family. FAMILY.
We don’t decide to become business owners for the recognition–often we’re wearing all the hats (from CEO to janitor) and we look rather silly wearing all those hats but we do it anyway.
We don’t decide to start our own business for the immense wealth–often we go without a paycheck because we need to pay our bills, because we understand the importance of keeping the lights and power on.
We don’t decide to be our own boss because we can take off anytime we wish–if we do that, our businesses could fail, and that’s not acceptable.
We understand that the freedom of flexible hours can mean staying up all night to finish a project or place supply orders or get our books in order for the accountant. So we do what is necessary and consume large amounts of coffee to keep hustling.
And we do all these things for one real reason. Because it gives us the ability to set our own rules and ultimately be with our family. Even if that means bringing the tablet and working from the stands at the soccer game: we’re there to see our kid kick the winning goal. Or we take our aging parent to a doctor appointment, even if we have to step outside the waiting room to take a business call.
Because in the end, it’s about being with family. Family is everything.
"I found the training to be extremely helpful in understanding the different social media outlets, as well as understanding how...
Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker
Jodi Darrohn, Blue Wave, Inc.
"I found the training to be extremely helpful in understanding the different social media outlets, as well as understanding how we can utilize each to drive engagement and ultimately revenue with our followers/customers."
"I really enjoyed my experience working with Melanie to get my business on Google Maps. We had to tweak the...
Melanie Diehl, Your Social Media Gal, Constant Contact, Training, Workshop, Seminar, Speaker
Paula Kolarov, Cedar Grove Acres
"I really enjoyed my experience working with Melanie to get my business on Google Maps. We had to tweak the position of my Google pin drop a few times and Melanie was very patient and helped me through this process to ensure that everything was just as I wanted it to be."